Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 10 hours ago

New blog articles detected

  • Why Millennials love wine packaging that is not in a bottle

    If you follow me on Twitter, than you know I have been in a bit of Millennial tweeting frenzy this month. Why? Millennials are the next big wine consumer and more and more wine brands are taking steps to target this demographic. The better you understand your consumer, the easier it is to create [...] The post Why Millennials love wine packaging that is not in a bottle appeared first on Bauerhaus ...

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Bauerhaus Design joins Women of the Vine & Spirits

    In honor of Women’s International Day and Women’s History month, we are excited to announce Bauerhaus Design is now a member of Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry. Women make 70-80% of all household purchasing decisions, [...] The post Bauerhaus Design joins Women of the Vine & Spirits appeared first on B...

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Millennial Wine Consumers: Profiles and Responses towards Alternative Wine Packaging

    Texas Wine Marketing Institute presented their research study at the #TWGGA17 conference.  As a packaging designer, I love reading this type of research and love passing it along to winery owners. This past weekend I was a speaker on Content Marketing at the Annual Texas Wine and Grape Growers Association conference and had [...] The post Millennial Wine Consumers: Profiles and Responses towards ...

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Learn the #1 secret to social media at the #TWGGA17 conference

    Posting events and specials and not getting many likes or engagements on social media? Wine & spirit brands often ask me how they can make social media useful for their business. This is what I share . . . The biggest eye opener for my clients is the 80/20 rule in social media marketing. Out [...] The post Learn the #1 secret to social media at the #TWGGA17 conference appeared first on Bauerhaus D...

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why your response rate on social media is important

    Imagine this scene: You are a dinner party and the person next to you asks you a question. You don’t respond, but just keeping eating. They ask the question again thinking you maybe just didn’t hear it. They are again met with silence. How do you think that person feels? Incredibly frustrated and [...] The post Why your response rate on social media is important appeared first on Bauerhaus Design...

  • Did you know we create custom websites?

    As a full service agency we not only do branding and design, but also create custom designed and developed websites. Sometimes clients hire me for my branding and packaging design skills and forget that Bauerhaus also creates websites. For example, a recent phone conversation went like this: Me: Do you have a website [...] The post Did you know we create custom websites? appeared first on Bauerha...

  • What kind of marketing can your small wine brand do for cheap?

    Read our top seven low-cost marketing tips for growth in 2017. I was talking to a client of mine that just launched a new wine brand. He talked about how he felt like marketing he has tried just doesn’t work. However he doesn’t have a monthly marketing budget to outsource marketing to an agency like [...] The post What kind of marketing can your small wine brand do for cheap? appeared first on Bau...

  • How can I be #1 on Google? Here’s what you need to know…

    People often ask me how their business can be number one on Google. But the truth is, you need people who love you first in order to show up on the first page of search results. When I answer this question for my clients I usually start with – does your website show [...] The post How can I be #1 on Google? Here’s what you need to know… appeared first on Bauerhaus Design, Inc..

  • When is the last time you updated your website?

    Website technology is moving so fast, that many experts (this one included) suggest every 3-5 years. It is a big ticket item, but if you don’t update you risk getting penalized by Google’s search engine for things like not being mobile friendly. One such client that realized the need is Grafton Winery. [...] The post When is the last time you updated your website? appeared first on Bauerhaus Desig...

  • Part 3: Branding Case study: How Xo,G targets Mom wine drinkers

    Xo,G isn’t shy about targeting a specific target market: Moms. How do they do it? What type of social media promotions do they do? What type of content on their website? Let’s dive in –> Guiliana Ranic created a wine brand called Xo,G that makes it easy for moms and other women to have just one [...] The post Part 3: Branding Case study: How Xo,G targets Mom wine drinkers appeared first on Bauerha...

  • Does your winery website show off your brand personality?

    You have 3-5 seconds to grab your customer and tell your brand story online. What does your wine brand say about your company? Working with winery clients on their websites I often have clients start by asking to “put a photo of my vineyard on the home page.” This leads to a discussion of yes, [...] The post Does your winery website show off your brand personality? appeared first on Bauerhaus Desi...

  • How a small winery used a contest to pick their new wine label

    We know every customer has an opinion, here is how one winery involved their customers. Earlier this year we worked with Susina Plantation Winery on their brand strategy, logo design and wine label design. Susina Plantation Winery is a micro winery in Thomasville, Georgia, near Tallahassee, Florida. In 2002 the owner Randy Rhea planted a [...] The post How a small winery used a contest to pick the...

  • 7 Tips to Reach Generation X “Wine Moms”

    Is your winery overlooking an influential and profitable audience? Previously we explored Marketing Wine to Generation X and Marketing Wine to Moms on Social Media. In case you missed it, Gen X is “the second largest consumer of fine wine in the U.S. today and is the largest growth opportunity for most wineries.” [...] The post 7 Tips to Reach Generation X “Wine Moms” appeared first on Bauerhaus D...

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Part 2: How Uproot targets Millennials

    Uproot Wines isn’t shy about targeting a specific target market: Millennials. How do they do it? What type of promotions do they do? What type of website? Let’s dive in –> Ever since I saw this interview in 2013 about the launch of Uproot wines, I have [...]The post Part 2: How Uproot targets Millennials appeared first on Bauerhaus Design, Inc..

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 6 months ago

Bauerhaus Design, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

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