Barokas Public Relations

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Media Training: It’s Never Too Late to Learn the Ins and Outs

    As a PR professional, one of my favorite things to do is study bad media interviews. If you’ve ever been on the internet, chances are you’ve probably seen some examples – think Sarah Palin, Charlie Sheen, and Kanye West. Aside from the obvious entertainment factor, these case studies are solid proof of why so many [Read More] The post Media Training: It’s Never Too Late to Learn the Ins and Outs a...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • All You Need is Love…and PR

    Valentine’s Day is a day filled with love, romance and…PR? Let me explain. While the average American is perusing OpenTable reservations or stocking up on ice cream for their date with Netflix, PR pros are spending their time brainstorming. How can we leverage this holiday for our clients? And, how do we position it in [Read More] The post All You Need is Love…and PR appeared first on Barokas PR -...

  • Access Granted — Now What?

      (Source: Wikimedia Commons) As many of you now know, Barokas PR came together for a company All-Hands meeting last month – more info on that in an earlier post by Karli. One speaker that resonated with me was Seth Levine, Managing Director at Foundry Group. Seth discussed the changing nature of PR and how [Read More] The post Access Granted — Now What? appeared first on Barokas PR - PR minus the...

  • Navigating The PR Mine Field in 2017

    In a recent post from our dear friend Sam Whitmore, titled ‘Trump and You’, he shared insights from a slew of high-profile reporters, analysts and other business-minded folks on the increasingly politically charged media landscape, and the challenges it creates for us as communicators. In fact, in the first few paragraphs, he asks the rhetorical [Read More] The post Navigating The PR Mine Field in...

  • Cannabis Corner: 4 Things From Our Pot Pilgrimage To Denver

    Welcome to Cannabis Corner, a weekly column on the “No BS” blog where we look at relevant stories, people, and products in the cannabis industry. Alright, you got me. The BPR “All-Hands” meeting this last week in Colorado wasn’t solely dedicated to cannabis market research – and you can read about how awesome our company [Read More] The post Cannabis Corner: 4 Things From Our Pot Pilgrimage To Den...

  • Supporting Employee Activism: BPR in BBC

    A while back, Constance, a Senior Account Executive in our Seattle office, asked the leadership team if she could to take some time off to fly to Washington DC to be a part of the Women’s March. Hardworking, thoughtful and determined, Constance is the type of individual who always stands up for her beliefs. Constance [Read More] The post Supporting Employee Activism: BPR in BBC appeared first on B...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • From Mad Cow Disease to Cyber Security Breaches, Lessons in Crisis Communications

    I have dealt with a few crisis situations during my career and no matter how much you prepare or how deep your experience, “we are in crisis mode” are still the most dreaded words you will hear, or say, as a PR person. Fortunately, during our All Hands company meeting in Denver last week (see [Read More] The post From Mad Cow Disease to Cyber Security Breaches, Lessons in Crisis Communications app...

  • #1BarokasPR – Highlights of our Mile High Meetup

    In late January, we held our Annual All Hands at our Denver office (insert screams of excitement from our Seattle team that had never been to Colorado!). In a day and age where virtual workplaces are more and more common, nothing can replace the relationships and deep bonds that are formed through some good old [Read More] The post #1BarokasPR – Highlights of our Mile High Meetup appeared first on...

  • It might be Winter, but Silicon Alley is so hot right now

    To kick off 2017, I was fortunate enough to spend some time meeting with entrepreneurs, journalists and old friends while exploring Brooklyn and New York City. Two of my favorite experiences from the week came from Techstars and NY Tech Alliance events. Barokas client, Techstars, the global ecosystem for startups, hosted a wildly successful demo [Read More] The post It might be Winter, but Silicon...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Bet on the little guy: Lessons from space in PR

    Three. Two. One. Lift Off! Last week, SpaceX successfully launched its Falcon 9 carrying a constellation of 10 Iridium satellites, months after an unexpected explosion. While companies like SpaceX, Virgin Galactic and Blue Origin are aiming for bigger and bigger rockets and even hoping to send people to Mars, there’s a new industry out there [Read More] The post Bet on the little guy: Lessons from...

  • Cannabis Corner: 5 Cannabis Thought Leaders To Keep on Your Radar

    Welcome back to Cannabis Corner, a weekly column on the No BS Blog where we examine trending topics within the cannabis industry. If you’ve missed some of our previous posts, start your reading at: The PR Problem With Power Election 2016 and the Thought Leadership Opportunity of the Century 4 Must-Read Outlets for Your Daily [Read More] The post Cannabis Corner: 5 Cannabis Thought Leaders To Keep ...

  • The Slow Burn of PR

    We live in a world of instant gratification. Movies on demand. Amazon Prime. Drones to deliver Trader Joe’s Cookie Butter directly to your front door. Everything can now happen when and how you want it. Except PR. The world of public relations is still a deep, slow burn that requires an endless amount of patience [Read More] The post The Slow Burn of PR appeared first on Barokas PR - PR minus the ...

  • Two Faces Is an Understatement. Today, We All Have Multiple “Fronts”

    Today’s blog post was inspired conveniently enough on my morning commute to the office. I had one of those friendly, conversational Uber drivers that instantly involved me in a game of 20 questions—How long have you lived here? Where are you from? What do you do for a living? That last one generally nets the [Read More] The post Two Faces Is an Understatement. Today, We All Have Multiple “Fronts” ...

  • What is it that you do again? Explaining PR to family and friends.

    If you were with family and friends for any part of the holidays, then you were likely asked about what you do for a living at least once. And unless you come from a long line of publicists, then your answer was probably followed by a confused look and a follow up question like, “PR, [Read More] The post What is it that you do again? Explaining PR to family and friends. appeared first on Barokas P...

  • Cannabis Corner: No Christmas, New Years Hangover For State Cannabis Narratives – It’s Full Steam Ahead

    “It’s gonna be a while before we see these markets come online” was my response to a friend’s inquiry on Nov. 9, one night after cannabis’ near-sweep of nine ballot initiatives. While the momentum behind the plant was arguably at an all-time high, seasoned cannabis voices took to their soapboxes following Election Night to share [Read More] The post Cannabis Corner: No Christmas, New Years Hangove...

  • Cannabis Corner: 4 Must-Read Outlets For Your Daily News Dose

    Welcome back to Cannabis Corner, a weekly column on the No BS Blog where we examine trending topics within the cannabis industry. If you’re late to the party, we’ve recently looked at a rising PR problem in the cannabis industry and how the 2016 election led to a plethora of thought leadership opportunities in November. [Read More] The post Cannabis Corner: 4 Must-Read Outlets For Your Daily News ...

  • Cannabis Corner: Election 2016 and the Thought Leadership Opportunity of the Century

    We read a ton of news. A HUUUUUUGE amount, in fact. Being in PR, we all have some level of affinity for a good story. There was no shortage of election 2016 narratives, and its aftermath – an unexpected victor, controversial cabinet appointments, and even a full “thank you tour” – have left journalists with [Read More] The post Cannabis Corner: Election 2016 and the Thought Leadership Opportunity ...

  • Welcome to Cannabis Corner! This Week: The PR Problem with Power

    Hi there! Welcome to Cannabis Corner, a weekly column starting today on the No BS Blog where we look at trending stories, topics, people, and products in the rapidly expanding cannabis industry. We won’t try and reinvent the cannabis news wheel here, but we will strive to provide our perspective as news hounds and media [Read More] The post Welcome to Cannabis Corner! This Week: The PR Problem wit...

  • Cannabis Corner – Part 2: 5 Cannabis Thought Leaders To Keep On Your Radar

    Welcome back to Cannabis Corner, a weekly column on the No BS Blog where we examine trending topics within the cannabis industry. If you’ve missed some of our previous posts, start your reading here: The PR Problem With Power Election 2016 and the Thought Leadership Opportunity of the Century 4 Must-Read Outlets for Your Daily [Read More] The post Cannabis Corner – Part 2: 5 Cannabis Thought Leade...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Denver Startup Week: Celebrating Entrepreneurship and Innovation in the Mile High City

    Last week, the streets and buildings of Denver were taken over by entrepreneurial minded individuals for the largest event of its kind in North America – Denver Startup Week. The free annual summit is intended to bring together the entrepreneurial community and celebrate the exceptional companies, innovation, and ideas happening in this great city we [Read More] The post Denver Startup Week: Celeb...

  • PR + Branding, Better Together?

    For those of us who live and breathe the PR industry day in and day out, we know first-hand that story telling is the crux of the job. Each day, we’re out on the “front lines” engaging with media, selling in our clients’ stories and amplifying them to the world. And while it’s fairly turnkey [Read More] The post PR + Branding, Better Together? appeared first on Barokas PR - PR minus the BS.

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 5 months ago

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 6 months ago

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