Barber Martin Agency

Category: Content
Type: Blog Article

Generated 1 week ago

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Retail Friendships Let Local Brands Better Serve Customers

    Smart local brands are constantly generating new ways to create unique experiences at their retail locations by utilizing the resources around them. One of these ways is by creating partnerships through mutual interest where each brand offers something that the other brand does not. We’d like to acknowledge the comradery of local partnerships in the […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Specialty Retailers — Tap Into the “Network Effect”

    Why turn to Amazon instead of ordering products from specialty brands you love? Trust. By now, you probably trust Amazon. While they don’t sell everything, they very likely sell something close at a few different price points. Amazon has found a way to be at the front of the consumer’s mind before they even consider the […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Is Media Becoming More Human?

    Authenticity was probably the biggest buzzword of the marketing and advertising industry last year. The 59th Annual Grammy Awards illustrated something worth calling attention to with regard to this idea. We discussed this “very real” moment on Monday morning after the Grammys and that conversation inspired this post. Adele’s tribute to George Michael – This performance […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Transcending Authenticity

    “Authenticity” was one of the most repeated terms in the communications industry during the past year. Amid the buzz, we offered our POV on it early last year too. In a new, disruptive but insightful Adweek article, Constance DeCherney from TDA_Boulder, asks us to think more in depth about the word “authentic” and how else brands should start defining […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Brands Vying for Super Bowl Spotlight

    It’s Super Bowl time! The big game is synonymous with creative advertising but this year the creativity is just as much about inventive execution as clever concept. So, what’s next? Brands are not settling for a $5 million, 30-second tv spot. More than ever, they’re striving to make an impact on viewers through relevant, timely, and […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The Future of Technology in Retail

    National Retail Federation hosts The Big Show every year. It’s the world’s largest retail trade event. Attendees gather from all over the world to discuss upcoming trends in retail and how technology will help companies attract shoppers and generate more profit. Summarizing this year’s full feature from e-Marketer, these are the main trends to be […]

  • Retail is Changing Fast

    To understand where we’re going, we have to know where we’ve been. In this post we take a look at some forecasts in the retail industry and hold them against our blog topics from  the previous year. Authenticity was the buzzword for 2016. It’s not a new notion in marketing, but the term is redefined over time […]

  • Authenticity is The Power of Pinterest

    As a 23 year old woman, I hold Pinterest to a higher value than my other social media accounts (that I am just as active on). It’s more personal to me. The platform feeds my creativity and in turn allows me to maintain my objectives. “Pinners” (Pinterest users) are ultimately a community of creative people […]

  • Is 2017 the year for Social Commerce?

    Social Commerce: A type of electronic commerce that employs social media to promote online transactions. Popular opinion and common sense both point to social commerce as an emerging evolution of e-commerce. However, conversion data does not support this expectation. Discussion about why social media is receiving little to no credit for sales is a hot […]

  • Breaking From Conventional Sentiment

    A campaign triggered by a late night brainstorming has helped break the mold from jewelers who often promote the conventional message of proposing and saving boatloads on your next diamond. With the new yearlong “Do It” campaign, Adolf Jewelers, celebrating its 55th year in Richmond, is making a stand as a local jeweler celebrating love […]

  • The Holiday Spirit of Virginia!

    The Barber Martin crew had a great time working with photographer Adam Ewing this week. Adam captured some beautiful images for our new client, Reservoir Distillery. The proper body of work will make it’s way to market over the coming weeks so keep an eye out. In the meantime, these behind-the-scenes images were gathered by the crew. Reservoir makes handcrafted […]

  • Patagonia Boosts Black Friday Values

    Earlier this fall, Patagonia committed to donating 100% of its Black Friday revenue to grassroots environmental groups. They originally projected to net $2 million in revenue, but donating proceeds stirred up a lot more interest than they forecasted. The company is an environmentally focused, for-profit, B Corp. This means they contribute in various ways to address public concerns […]

  • Cyber Monday Started Last Tuesday?

    Cyber Monday is today. It’s right now! But don’t worry too much about missing out. Everybody seems to be coming around a bit on the manufactured urgency. Black Friday buzz simmers down as “The Holiday Creep” seeps into our collective shopping consciousness. This is what the retail industry is calling the trend for elongating the timeline on holiday deals. This […]

  • Mobile Disruption Levels Out. Here Comes VR.

    You’ve already seen people with boxy headsets strapped to their face, right? Maybe you’ve already tried one. If not, these Virtual Reality headsets create a simulated environment that completely surrounds the user in a panoramic 3D experience. Google’s VR brand, Oculus, brought VR demo stations into shopping malls. These stations give passersby the opportunity to ‘test drive’ VR […]

  • Electing to Reset on Media Planning

    The Election Year Media Landscape The country has elected a new president, freeing up airwaves and the like for retailers and advertisers. With the most recent political season put to rest, it’s time to get back to normal and gear up for the holiday selling season, followed by a new year likely to strengthen our […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Let The Customer Lead

    At Barber Martin Agency one of our Guiding Philosophies is “Let The Customer Lead.” Before social media and online review sites gave the audience an instant public voice, BMA knew that everything we do in business starts with what your customer needs and cares about. If we don’t know what’s most important to the people […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Neiman Marcus Holds Up A Mirror to Retail

    The distinction between in-store and online brand experience is disintegrating. A continuous experience on and offscreen is expected. Retailers are experimenting to leverage this understanding. It’s still relatively early in this phase of retail experience tech so some of the most brilliant ideas are really simple and seemingly obvious. For example, Neiman Marcus noticed an […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • How Relevant is Facebook Advertising?

    It’s easy to get a look inside the logic. Log in and check this out: https://www.facebook.com/ads/preferences This is not just a list of the pages and profiles you’ve liked. It’s also an index of the types of content you’ve shared and interacted with. It’s essentially an inference of interests. Go check it out. Maybe it’s time […]

Barber Martin Agency

Category: Content
Type: Blog Article

Generated 6 months ago

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