AWA digital

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • The 5 Types of CRO Tools & Why You Need Them (Part 1/6)

    If you’ve read any of our past blog posts or viewed our Periodic Table of CRO Success Factors, you’ll know that we approach Conversion Rate Optimisation (CRO) as a scientific process. With so many variables, using anything less than a data-driven, research-based approach can see even the best CRO efforts run into difficulty. Much like a scientist would never dream of setting foot in ...

AWA digital

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Monthly Conversion Optimisation Tools Update - February 2017

    Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

  • Christmas 2016: A round-up of UK ecommerce stats and insight

    Further to our popular Black Friday stats round up blog - Black Friday 2016: What really happened. A round up of UK ecommerce stats – we’ve collated the key predictions, data and insight you need to know about the Christmas period, a critical period in every Ecommerce Director’s calendar.

  • Celebrating the launch of E-commerce Website Optimization

    Congratulations to Dan Croxen-John and Johann van Tonder who celebrated the launch of their new book, E-commerce Website Optimization on Wednesday 11 January. Publisher Helen Kogan, Managing Director of Kogan Page praised the authors for spotting a much needed gap in the market for a practical guide to this complex topic, and predicted the book, which is already topping the charts on ...

  • Crazy Egg vs Hotjar

    As the number of Conversion Rate Optimisation tools on the market increases, selecting the ones best suited for your requirements can be frustrating. In this article, we compare two of the most popular heatmap tools on the market: Crazy Egg, one of the original specialist heatmap tools and HotJar, one of the new generation of multi-purpose CRO tools.

  • Monthly Conversion Optimisation Tools Update – January 2017

    Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news. This month my blog is dedicated to an in-depth review of a new platform launched by Visual Website Optimizer (VWO) that could prove a game-changer by converting users of a suite of specialist CRO tools to an all-in-one solution.

  • What it feels like to write a CRO book

    An interview with published author, Johann van Tonder. Many people dream of publishing a book, and Johann van Tonder is no exception. In January 2017, his dream becomes reality, when E-Commerce Website Optimization hits the shelves as the first how-to business book specifically for retail websites. 

  • Monthly Conversion Optimisation Tools Update – December 2016

    Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

  • Black Friday 2016: What really happened. A round up of UK ecommerce stats

    Black Friday arrived with a bang in 2014 and, three years on, it’s still a shopping phenomenon nationwide. But how did Black Friday 2016 compare to last year? Did predictions circulating before the day come to fruition or did consumers buck the trend?

  • DCA Partnership of the Year Award Winners 2016

    'We’ve had great results, so winning this award is the icing on the cake’, said a delighted Clare Dixey, Marketing Services Manager at Thompson & Morgan, the leading online retailer of plants and seeds.

  • The power of implicit association in online conversion

    Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about the neuroscientific technique of ‘Implicit Association’ and its use in web optimisation. For more than thirty years psychologist and neuroscientist Dr David Lewis has been studying the unconscious mental processes that underpin every aspect of our lives, from t...

AWA digital

Category: Content
Type: Blog Article

Generated 5 months ago

AWA digital

Category: Content
Type: Blog Article

Generated 6 months ago

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