atom42 Ltd

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • By focusing on SEO signals, Google sacrifices the quality of its local results

    Dave was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Dave wanted to allow cyclists to find his business online, and had decided to create a website for his shop. He read the Google webmaster SEO guidelines: “Create a useful, information-rich site, and write pages that... Read more The post By focusing on SEO signals, Google sacrifices the qual...

atom42 Ltd

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Productivity Hack: Getting Your Reports To Write Themselves

    No matter what type of business you’re in, it’s easy for report writing to take up a lot of your time. In this post, we’ll explore how you can save hours each month by getting your tools to write reports for you. As an online marketing agency, it’s crucial that we keep our clients up... Read more The post Productivity Hack: Getting Your Reports To Write Themselves appeared first on atom42.

atom42 Ltd

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • SEO in 2017 – Our Predictions

    We’ve finally put 2016 to bed, and with it another year of changes in SEO. However, as you’re all well aware the ‘fun’ never stops when it comes to SEO, and here at Atom we’ve been busy discussing our predictions for 2017. Want to see the biggest changes of 2016? Check out our article on... Read more The post SEO in 2017 – Our Predictions appeared first on atom42.

  • What Changed in SEO in 2016

    As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to... Read more The post What Changed in SEO in 2016 appeared first on atom42.

  • What changed in PPC in 2016?

    2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly... Read more The post What changed in PPC in 2016? appeared first on atom42.

  • 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads

    We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads... Read more The post 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads appe...

  • The Company You Keep

    This month marks a whole year since I moved from my tiny little home city to the metropolis that is London. One whole year of hot tube journeys, voiceless commutes, and working at atom42. Moving to London is a hard thing to do, and before I moved I’d been told by so many friends that... Read more The post The Company You Keep appeared first on atom42.

  • Peering into the crystal ball: paid search predictions for 2017

    Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will... Read more The post Peering into the crystal ball: paid search predictions for 2017 a...

  • Expanded Text Ads…Do They Work?

    Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people... Read more The post Expanded Text Ads…Do They Work? appeared firs...

atom42 Ltd

Category: Content
Type: Blog Article

Generated 7 months ago

New blog posts detected

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