SEO in 2017 – Our Predictions
We’ve finally put 2016 to bed, and with it another year of changes in SEO. However, as you’re all well aware the ‘fun’ never stops when it comes to SEO, and here at Atom we’ve been busy discussing our predictions for 2017. Want to see the biggest changes of 2016? Check out our article on... Read more The post SEO in 2017 – Our Predictions appeared first on atom42.
What Changed in SEO in 2016
As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to... Read more The post What Changed in SEO in 2016 appeared first on atom42.
What changed in PPC in 2016?
2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly... Read more The post What changed in PPC in 2016? appeared first on atom42.
5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads
We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads... Read more The post 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads appe...
The Company You Keep
This month marks a whole year since I moved from my tiny little home city to the metropolis that is London. One whole year of hot tube journeys, voiceless commutes, and working at atom42. Moving to London is a hard thing to do, and before I moved I’d been told by so many friends that... Read more The post The Company You Keep appeared first on atom42.
Peering into the crystal ball: paid search predictions for 2017
Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will... Read more The post Peering into the crystal ball: paid search predictions for 2017 a...
Expanded Text Ads…Do They Work?
Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people... Read more The post Expanded Text Ads…Do They Work? appeared firs...