Answer Guy Integrated Marketing

Answer Guy Integrated Marketing

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The Donald Signs Off On The End of Privacy

    Donald Trump is legislating the end of privacy. Like, seriously, THE END OF PRIVACY. And there are both executive orders and bills that go there. And that’s not even the problem. While I’ve had plenty to say about Donald Trump—and very little of it is good—Answer Guy Central isn’t a political outlet. We talk business here, […] The post The Donald Signs Off On The End of Privacy appeared first on G...

  • Google Cloud Editorial Excellence

    I’m a big fan of thinking differently. It sometimes lands me in trouble but is also where most of our business here comes from. And while there are similarities, I’m not talking about an Apple-style “think different”. At least, not usually. Let’s look at Google Cloud Editorial. If you did a double-take on that phrase, you’re […] The post Google Cloud Editorial Excellence appeared first on Grow You...

  • When Are Google Forced Standards a Good Thing?

    There’s a place in the world for standards. In fact, there are lots of places where standards do everybody a ton of good. But when someone else forces a standard on you for reasons that may or may not work for you, standards feel pretty much like being whomped by a fly-swatter. And recently Google let on […] The post When Are Google Forced Standards a Good Thing? appeared first on Grow Your Busine...

Answer Guy Integrated Marketing

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • The Right Way and The Wrong Way (and the difference)

    There’s a right way and a wrong way to do pretty much everything. Or … there can be multiple right ways, but you need to identify one and use it. And stay away from the wrong way. I could stop there, but you know me better than that. In all seriousness, knowing the right way […] The post The Right Way and The Wrong Way (and the difference) appeared first on Grow Your Business.

  • Employees Come First … Don’t They?

    In all the years we’ve been putting out business process and business change content, Richard Branson’s only come up here once—and not for anything good. But Sir Richard has a long history of doing business the right way and taking care of his people. So his well-known position that employees come first is no surprise. […] The post Employees Come First … Don’t They? appeared first on Grow Your Bus...

Answer Guy Integrated Marketing

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The Donald and The Actress (and The Mouth)

    This morning it all came together for me, courtesy of The Donald The Actress and The Mouth. I don’t much care for awards programs. By definition they’re self-congratulatory, don’t much impact my life and aren’t terribly interesting. But I happened to catch a big piece of The Golden Globes last night, saw Meryl Streep take down […] The post The Donald and The Actress (and The Mouth) appeared first ...

  • What Donald Trump Doesn’t Understand

    In two weeks, Donald Trump will officially be the leader of the free world. I use the word “officially” because he’s been treating his upcoming inauguration as a formality since he was elected. Whatever your politics or however you feel about this particular egomaniac’s fitness to govern, it’s time for some analysis. Let’s talk about What Donald […] The post What Donald Trump Doesn’t Understand ap...

  • The Year of the Media Agency Failure

    Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up a chunk of your […] The post The Year of the Media Agency Failure appeared first on Grow Your Business.

  • Sometimes Everybody Is Right

    For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling“, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of people squirm. So let’s try it a new way: Sometimes Everybody […] The post Sometimes Everybody Is Right appeared first on Grow Your Business.

  • Airline Customer Service Under Duress

    If you had the bad luck to travel a couple of days ago you likely had the opportunity to experience the non-fun that air travel has become. If you were on United Airlines you also got to experience what can be especially awful about airline customer service. One of my kids was traveling Saturday. Her […] The post Airline Customer Service Under Duress appeared first on Grow Your Business.

  • The Best Hug Ever

    When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is who you want to receive the […] The post The Best Hug Ever appeared first on Grow Your Business.

  • “Proprietary License Plate Holder Customer Service” (Really!)

    More every day, the most important process you can tweak in growing your business is honing your customer service. Not a little—a lot—with a laser focus on what’s working and what isn’t. Look at it every day. Improve it every day. And for Pete’s sake, don’t get caught screwing up your proprietary license plate holder customer service […] The post “Proprietary License Plate Holder Customer Service”...

  • Alternative Press vs Alternative Facts

    Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of alternative press vs alternative facts even itself out? The key here is that word “alternative”. Have […] The post Alternative Press vs Alternative Facts appeared ...

  • What Bosses Do In ‘Business Change’

    Tomorrow’s the big day. This man becomes President of The United States, and we all ask in unison what he will do next. Which has me thinking about what bosses do … you know … ever. The picture atop this page is pulled from a strip at Existential Comics (we’ve saved it here, just in case the link […] The post What Bosses Do In ‘Business Change’ appeared first on Grow Your Business.

  • State of the Seth Godin Tribe, 2017

    This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever. As much as I respect Seth Godin’s work, there’s a part of […] The post State of the Seth Godin Tribe, 2017 appeared first on Grow Your Business.

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