Annodyne, Inc.

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Not All Leads Are Created Equal

    A lead is a lead, right? Wrong. There’s a big difference between a lead and a qualified lead. The latter is someone whose interests/behaviors indicate that he or she is likely to be a good prospect. In the Executive MBA world, this means the lead is more likely to enroll in an EMBA program than [...] The post Not All Leads Are Created Equal appeared first on Annodyne Blog.

Annodyne, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Make Your EMBA Program Stand Out from the Crowd

    Transformational. Life changing. Experiential. Professional development. Leadership potential. Executive coaching. Career advancement. These are all words/phrases used to describe most Executive MBA programs. Could they be used to describe your Executive MBA program? Therein lies the problem. Most EMBA programs end up sounding and looking the same. How is a prospective student expected to distingu...

Annodyne, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Shorten the EMBA Decision-Making Process & Increase Your Program’s Bottom Line

    The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process? Develop —  and implement —  a pull-through digital enrollment marketing strategy.               [...] The post How to Shorten the EMBA Decision-Making Process & Increase Your Program’s Bottom Line...

Annodyne, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • A marketing must: Make a good first impression

    When we think about first impressions, it’s usually in the context of a job interview or a first date. As the saying goes, “First impressions are lasting impressions.” This holds true for marketing as well. Here, we’ll look at the importance of first impressions in digital marketing. Unless the prospect knows your organization’s URL or [...] The post A marketing must: Make a good first impression ...

  • 8 Trends Destined to Impact Marketing in 2017

    Yes, it’s time for the obligatory end-of-year trends blog post. Typically, these posts focus on topics such as marketing trends for the coming year. I’d like to take a slightly different approach. I’ll be looking at upcoming trends and their impact on marketing. 1. Virtual Reality Like it or not, virtual reality (VR) is here [...] The post 8 Trends Destined to Impact Marketing in 2017 appeared fir...

  • Don’t Overlook the Importance of Brand Building

    At this time of year, consumers have visions of gifts being exchanged, and retailers have visions of record sales. While Q4 is key for retail and other industry segments, businesses that focus solely on moving product do so at their own risk. In fact, branding may be even more crucial at holiday time to distinguish [...] The post Don’t Overlook the Importance of Brand Building appeared first on An...

  • How to Transform Alumni into Brand Evangelists

    Call it what you want — brand advocate, brand ambassador, brand evangelist — this is an individual who enthusiastically supports (and promotes) an organization and its products/services. At Annodyne, we prefer the term “brand evangelist” because it describes someone who has complete faith in your offerings. When it comes to your Executive MBA program, what [...] The post How to Transform Alumni in...

  • 3 Ways to Refine Your Email Testing Process

    Whether you’re a seasoned veteran or relatively new to email marketing, you’ve got to think outside the inbox when it comes to A/B testing. If you’re not already running A/B tests, you’re missing out on a huge opportunity to optimize your email campaigns. If you are conducting A/B tests, don’t get complacent. Test various elements [...] The post 3 Ways to Refine Your Email Testing Process appeared...

  • Art and Data: The New ‘It’ Couple

    In case you haven’t noticed (because you’ve either awoken from a 15-year coma, raised by feral wolves, or a little of both), 2016 is an election year. Don’t worry — I will refrain from any political discourse. The election did inspire me and two friends to take a day trip to Washington, D.C. to see the sights. [...] The post Art and Data: The New ‘It’ Couple appeared first on Annodyne Blog.

Annodyne, Inc.

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • The ABCs of Effective CTAs

    When researching best practices in copywriting, you can find a plethora of articles about headlines, email subject lines, SEO content and more. An equally important (and perhaps more important) element to research and refine is the call to action (CTA). According to Unbounce, more than 90% of people who read the headline also read the [...] The post The ABCs of Effective CTAs appeared first on Ann...

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