A marketing must: Make a good first impression
When we think about first impressions, it’s usually in the context of a job interview or a first date. As the saying goes, “First impressions are lasting impressions.” This holds true for marketing as well. Here, we’ll look at the importance of first impressions in digital marketing. Unless the prospect knows your organization’s URL or [...] The post A marketing must: Make a good first impression ...
8 Trends Destined to Impact Marketing in 2017
Yes, it’s time for the obligatory end-of-year trends blog post. Typically, these posts focus on topics such as marketing trends for the coming year. I’d like to take a slightly different approach. I’ll be looking at upcoming trends and their impact on marketing. 1. Virtual Reality Like it or not, virtual reality (VR) is here [...] The post 8 Trends Destined to Impact Marketing in 2017 appeared fir...
Don’t Overlook the Importance of Brand Building
At this time of year, consumers have visions of gifts being exchanged, and retailers have visions of record sales. While Q4 is key for retail and other industry segments, businesses that focus solely on moving product do so at their own risk. In fact, branding may be even more crucial at holiday time to distinguish [...] The post Don’t Overlook the Importance of Brand Building appeared first on An...
How to Transform Alumni into Brand Evangelists
Call it what you want — brand advocate, brand ambassador, brand evangelist — this is an individual who enthusiastically supports (and promotes) an organization and its products/services. At Annodyne, we prefer the term “brand evangelist” because it describes someone who has complete faith in your offerings. When it comes to your Executive MBA program, what [...] The post How to Transform Alumni in...
3 Ways to Refine Your Email Testing Process
Whether you’re a seasoned veteran or relatively new to email marketing, you’ve got to think outside the inbox when it comes to A/B testing. If you’re not already running A/B tests, you’re missing out on a huge opportunity to optimize your email campaigns. If you are conducting A/B tests, don’t get complacent. Test various elements [...] The post 3 Ways to Refine Your Email Testing Process appeared...
Art and Data: The New ‘It’ Couple
In case you haven’t noticed (because you’ve either awoken from a 15-year coma, raised by feral wolves, or a little of both), 2016 is an election year. Don’t worry — I will refrain from any political discourse. The election did inspire me and two friends to take a day trip to Washington, D.C. to see the sights. [...] The post Art and Data: The New ‘It’ Couple appeared first on Annodyne Blog.