Ampersand Executive

Ampersand Executive

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  • Be Relevant

    Like Marketing, Recruitment is now all about segmentation and talking to a targeted audience. The world of talent sourcing has changed. No longer does a mass market broadcast, detailing an opportunity give recruitment firms the right or legitimacy to do business. At the executive level, the historical approach of recruitment has been flipped on its […]

Ampersand Executive

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  • Letter to Lisa – about big job titles, nuts & disappointing toasties

      Morning Lisa, Happy Wednesday to you. I’m currently sitting on my delayed Jetstar flight (bless them) looking forward only to the ham & cheese toastie to discover they’ve changed the product – by adding added relish and rye bread. Devastated. Customers don’t like change, unless it’s for the better. This is a terrible start […]

  • Portrait of a Digital Leader

    Layla Foord on Lean, Work-Life Integration and Living the Dream By Inci Kaylan Drerup Principal Lead, Digital and Thought-Leadership & Social Engagement Manager Ampersand International   As part of a new series, Ampersand International is interviewing digital leaders from around the world about their digital vision and the challenges and opportunities businesses face in times […]

  • Customer Transformation – why Australia & Europe?

    By Scott Kay, Principal: Project Services, Change & Transformation As a professional who is new to life down under, I am often reminded (on a daily basis) that I am fresh off the boat. This is often said in gest, but what I have realised, is that it gives me a unique perspective on the […]

  • Rescoping Higher Education Marketing

    By Natalie Hensby, Principal: Education & Professional Services Reflecting on the first half of 2016, some significant trends and changes to the higher education marketing landscape emerge. Increased competition and funding pressure has highlighted the very immediate and compelling need to strengthen acquisition, lead generation and market segmentation capabilities across higher education institut...

  • “Professional services experience required” … Just how important is it within the BD & Marketing function?

    By Will Dunn, Practice Director: Professional Services   There has long been a debate surrounding the importance of having previous professional services experience in order to work within the sector. The most common reason for such, is that candidates need to truly understand the nuances and unique dynamics of working in a partnership environment – […]

  • Insights 2.0!

    By Alice Galvin, Principal: Marketing Communications, Product & Insights For the past few years, regardless of industry or sector, “integration” has been the buzz word surrounding marketing and communications teams. As businesses explore different ways to interact with their customers across both pure play and omni environments, marketing departments are increasingly looking to develop multi-chann...

  • Senior PR & Content Manager

    Sydney Based Opportunity Rapidly growing fin-tech provider Drive multi-channel strategy A listed Australian company proudly embarking on an innovative growth phase and embracing new customer engagement avenues, presents a terrific opportunity for a senior PR and Content professional to be part of this exciting journey. Reporting to the Director of Marketing, the PR and Content […]

  • Digital Media Manager

    Melbourne Based Opportunity Multi-faceted & Dynamic Digital Team Programmatic Marketing Lifecycle Management With a strong presence in local and offshore markets, our client is an Australian-based entertainment organisation, who has experienced a period of sustained growth over the past 12 months. With a commitment to its people, the business is well positioned for future growth and market […]

Ampersand Executive

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  • Marketing Fundamentals: Brand And The Problem Of Clutter

    By Hayley James, Managing Director   An article about the awareness of marketing fundamentals written by Professor Mark Ritson in Marketing caught my eye. Professor Ritson is an internationally renown marketing consultant and teaches marketing and brand management on MBA programs at London Business School, Melbourne Business School and others. Professor Ritson, ” While content […]

Ampersand Executive

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