Alphonso Inc

Alphonso Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Trump vs. Hillary -- Must See

    Presidential Debate 9/26/2016 The first of the highly anticipated debates between Donald Trump and Hiary was “Must See” viewing for most of America on Monday Night.  Using our deterministic device-based measurement, Alphonso has compiled audience insights around this historic event. As expected, the debate was seen by a “huge” audience:  across the 10 TV networks airing the verbal slugfest, the d...

  • New Lows for Emmy’s

    2016 Emmy Awards September 18, 2016 With data from our deterministic universe of 30MM US HH’s, Alphonso looked at the recent Sunday’s Emmy Awards.  This year’s Emmy’s performance continued the trend of declining live linear viewing – especially among Millennials.  Some other insights: • Two competing live events (Emmy’s and NFL Sunday Night Football) led Sunday primetime viewing – although b...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in