Do I Need a Responsive Website?
What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. Continue reading
9 Types of Marketing You Can Use to Coach Your Fitness Clients
There’s no better way to convince your customers, that you really do know what you’re on about, than helping coach them towards their goals. And in practice, ‘inbound marketing’ can be a great way to do this for any fitness brand. Continue reading
Why coffee shops and roasters need to worry less about design and do marketing that works!
Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes the experience of specialty coffee different (which I’ve said before). Continue reading
4 Ways You Can Coach Your Fitness Brand to Marketing Success
If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you’ve chosen to work in the industry because you get a real kick out of exercise. Continue reading
Small business vs algorithm change: Why you shouldn’t panic
Small business vs algorithm change: Why you shouldn’t panic There’s often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small businesses in search results. Continue reading
The surprising symmetry of marketing and personal training
As we’ve started working with more personal trainers, and fitness brands in general, an amusing pattern has started to reveal itself to me. I’m a somewhat keen fitness enthusiast so it’s not difficult to see the value and challenges of our clients’ work. Continue reading