Allegra RGV [Marketing|Design|Print]

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Dimensional Mail Gives a Lift to Direct Mail Response Rates

    Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers… [Read More] The post Dimensional Mail Gives a Lift to Direct Mai...

  • 2017 Marketing Trends Worth a Second Look

    A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their… [Read More] The post 2017 Marketing Trends Worth a Second Look appeared first on Allegra...

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 4 Ways to Create a Memorable Brand Experience

    Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the… [Read More] The post 4 Ways to Create a Memorable Bra...

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 5 Offers That Generate Leads

    In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,… [Read More] The post 5 Offers That Generate Leads appe...

  • A Practical Approach Video Marketing

    Although a lot of tactics marketers rely on, including video marketing, are thought to only increase brand awareness, you can use video assets throughout the sales funnel to drive mid-level organizational goals, like lead generation and sales enablement. Focus on a lot of meaty content for the phase when leads are looking to learn about… [Read More] The post A Practical Approach Video Marketing ap...

  • Tracking Results Essential to Calculate Direct Mail ROI

    Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is… [Read More] The post Tracking Results Essential to Calcu...

  • Top 4 Lead Generation Tips for 2017

    According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is an essential goal, year after year. Effective marketing communications plans… [Read More] The post Top...

  • Color Print Communications Never Go Out of Style

    Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the coming year? To note: There’s more to color than meets… [Read More] The post Color Print Communications Never Go ...

  • What to Look for in Promotional Products for 2017

    It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are… [Read More] The post What to Look for in Promotional Products for 2017 appeare...

  • Simple Ideas to Improve your Online Presence

    Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search for local businesses. Consider these simple tips to boost your… [Read More] The post Simple Ideas to Improve your Online Presence a...

  • Four Tips for Revamping your 2017 Lead Generation Strategy

    All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year. According to HubSpot, marketers report that lead generation continues to be one of their main challenges, with… [Read More] The post Four Tips for Revamping your 2017...

  • Web to Print Online Portal Streamlines Marketing and Print Communications

    Managing your marketing promotional materials across departments or multiple offices is more challenging than ever, as the shelf life of business communications and market response time have never been shorter or more challenging to manage. A web-to-print online portal, a.k.a. online print ordering, e-procurement, W2P and eCommerce, is a thriving solution that offers a wide… [Read More] The post W...

  • Does Your 2017 Marketing Plan Include Testing?

    Seasoned direct mail marketers know much of their success with the medium is a result of continuous testing, learning and improvement. Yet rather than refinement, some marketers still opt for something new when a campaign underperforms. If you were to choose just one thing to do differently with your marketing plan in 2017, let us… [Read More] The post Does Your 2017 Marketing Plan Include Testing...

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • The Most Important Way to Build Relationships with Print Communications

    Every company, regardless of the products sold or services performed, is in the relationship business – with customers, employees, business partners and the communities where they’re located. Marketing efforts across multiple channels, including print communications, to your target markets are necessary to drive sales. But what about the relationships you have with existing customers? How… [Read M...

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • What You Can Learn From Your Email Unsubscribes

    No one likes rejection, including marketers. While the sense of “approval” that comes with seeing marketing emails opened and the links clicked can make anyone smile, there is a seemingly unpleasant flip side: email unsubscribes. Every email you send gives your recipients the option to opt out . . . and reject you. Take heart!… [Read More] The post What You Can Learn From Your Email Unsubscribes a...

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Marketing to Millennials is a Visual Journey

    A word to the wise when marketing to millennials: They have to see it to believe it. As regular viewers of visual content like videos, live streaming and Snapchat, this large and influential generation are challenging marketers to re-think their tactical plans to get a slice of millennials’ spending power. For a closer look at… [Read More] The post Marketing to Millennials is a Visual Journey appe...

Allegra RGV [Marketing|Design|Print]

Category: Content
Type: Blog Article

Generated 5 months ago

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