aimClear

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

aimClear

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • #Pubcon #SFIMA Insider’s Guide: Joe Laratro Tells All

    You know what February in Minnesota calls for? A brief respite somewhere warm. With the Pubcon SFIMA Summit coming up in two weeks in sunny Fort Lauderdale, Fla., we’ll get our Vitamin D recharge along with some hard-core marketing training to boot. We. Cannot. Wait. This year, Aimclear’s pulling double duty, with a workshop during […]

aimClear

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Strike Gold with PPC Ad Extensions: Defining & Mining Your Strategy

    When properly executed, ad extensions can add value both aesthetically and in terms of performance. They increase coveted SERP real estate, but more importantly, present PPC practitioners with greater opportunity to educate and connect consumers to a brand or service. Despite their worth, extensions are often overlooked or misaligned to KPIs. Read on for our […]

  • The Ultimate Travel Marketing Psychographic Targeting Toolkit

    Of all marketing spaces, the travel and hospitality vertical has some of the richest data at scale. The reasons are obvious. Many humans are nomadic in nature, a phenomenon dramatically perpetuated by global, easy, low cost, high tech and accessible transportation and lodging. An exciting feature of growing data sets is easy accessibility to psychographic […]

  • Defining Aimclear Values Collaboratively | Company Philosophies

    2017 is here, and with it a clean slate. Many of us at Aimclear have defined personal resolutions. Organizationally, the new year offers an opportunity to set goals and to motivate and hold each other accountable to achieving those goals. With growth in mind, we want to provide an inside look at our company values […]

  • 5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic Targeting Hot House

    It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Targeting Hot House, we’re going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. Facebook page engagement custom audiences We […]

  • Affiliate Summit West Interview: Ace Advice for #ASW17 from the Inimitable Missy Ward

    Affiliate Summit West is just a few short days away! If you’re an affiliate marketer, or looking to become one, #ASW17 is a MUST-ATTEND conference. For those lucky enough to have scored a ticket to the sold-out event (SOL? Check out Affiliate Summit East later this year), there’s A LOT to look forward to. Session […]

  • Banish Meeting & Email Bloat via Prioritized SLAs! Aimclear® Agile Marketing Digest

    Welcome to the inaugural edition of Aimclear® Agile Marketing Digest. Each AAMD edition will share actionable cornerstones of Aimclear agile marketing SLAs (service level agreements), which can dramatically reduce classic marketing bottlenecks. 2016 was an extraordinary (if not tectonic) year in the marketing agency world. Players not keeping pace with change were squeezed out. Our Aimclear team w...

  • The Occupational Psychographics of LinkedIn Psychographic Professionals

    Psychographic variables are attributes connecting users’ interests, affinities, proclivities, politics, biases, religion, peccadilloes, sexuality, financial status, purchase intent, education, freaky stuff, car ownership, house size and thousands of other common (plus off-the-beaten-path) layers. Some intellectuals also refer to them as IAO (interests, activities and opinions) variables. Occupatio...

  • Instagram Rolls Out Hands-Free Video Feature & YouTube Pairs Brands with Creators for Episodic Magic | Social Marketing Cluster Facts

    Instagram takes a hands-on approach to photos, Twitter lands a 360 and YouTube pairs brands with creators for episodic videos. Want more? Watch Social Marketing Cluster Facts! Transcript: Between the Christmas dinner coma and the New Year’s Eve bash, Twitter introduced live 360. When you see the LIVE 360 badge on Twitter or Periscope you […]

  • Hey PDX Marketers! Announcing Aimclear® Social PPC & Psychographic Full-Day Intensive

    Aimclear has had a long and beautiful relationship with Portland, Oregon, and SEMpdx. Beginning with SearchFest 2008 held at the Portland Zoo, our AC team has taken part in every SearchFest since and then some. NOW, SearchFest is “Engage.” As part of the festivities, AC is offering Portland marketers our storied Social PPC & Psychographic Display Full-Day Intensive Workshop the […]

  • Does Google Hate SEO? This Ominous Data Is All You Need To Know

    There’s been a lot of hubbub over the years as to whether Google respects SEO, AKA search engine optimization. Whilst researching keywords and advertisers using SpyFu, we discovered Google’s internal PPC spend paces at millions per year, buying SEO themed keywords…peddling AdWords PPC. Ouch! Google markets AdWords to a disturbing set of SEO-related keywords, including “SEO Minnesota,”  “Top SEO […...

aimClear

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • #SMX East Day 1: Paid Search Bites from the Big Apple

    SMX East kicked off yesterday, and what better place for a search marketing conference than in the city that never sleeps? Caffeine fix in hand and eyes drawn from the sites to computer screens, day 1 found us exploring everything SMX had to offer on search PPC, from ad extensions and creative to platform changes […]

  • The #SMX East 2016 Dream Agenda! What to Know & Who to See

    SMX East in New York City is NEXT WEEK! If you’ve been poring over the agenda wondering how you could possibly pick between the amazing lineup of sessions and speakers, grab a bevvy of choice and read on. Having been around the block once or twice — Aimclearians have been attending, speaking at and blogging […]

  • App-Less Beacons! A Marketer’s Guide To Current Tactics

    Without question, Bluetooth low energy (BLE) beacon technology will continue to gain momentum in the foreseeable future. Massive growth is a reality not only for brands deploying beacon-based marketing campaigns, but for technology companies manufacturing hardware, developing software and offering managed services to meet the demand and varying needs across industries. According to ABI Research, [...

aimClear

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Psychographic Targeting & Neuromarketing Workshop! Luck be a #Pubcon Attendee

    Reaching the right audience and converting them into customers is a matter of mining the human psyche, not luck. And it doesn’t take a psych degree to crank your conversion rate. If you’re heading to Las Vegas for Pubcon, leave the rabbit’s foot at home, and saddle up for some psychographic science at the Pubcon […]

  • Creative on CRACK & Beacon Marketing BEAST Mode! Catch Aimclear at SMX East

    Heading to the Big Apple for SMX East, Sept. 27-29? So are we! We’ll be on the ground providing daily coverage and sharing some serious search + social truths from the podium of the largest search engine marketing conference and expo on the planet. On the speaker side of the lectern, Aimclear founder, Marty Weintraub, […]

  • Twitter Ads Objective Head-to-Head for Branding Campaign Wins | Psychographic Targeting Hot House

    Twitter ad campaign objectives are pretty straightforward: You can drive traffic to your site, grow your following, increase engagement or promote an app. But what if you’re running a branding campaign? Which campaign type should you use to maximize impressions? Twitter says its Tweet engagement objective should be used to build business awareness, but we […]

aimClear

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Twitter Tweaks Direct Messages & WhatsApp Rips Off Snapchat | Social Marketing Cluster Facts

    Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Snapchat explores the world of augmented reality, LinkedIn expands its blog format and Instagram rolls out filter to combat online harassment. There’s more! Watch SMCF! Transcript: Since Twitter […]

  • Preparing for AMP: How to Get Your Mobile Site & Advertising Strategy Up to Speed

    With the actualization of a mobile-first world, Accelerated Mobile Pages are — and will continue to be — significant for search engine optimization (SEO), user experience and advertising. Simply put, web pages built with AMPed-up HTML render quickly, support static content and address the problem all too many mobile sites have: slow loading time. If enhanced […]

aimClear

Category: Content
Type: Blog Article

Generated 5 months ago

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