ADtomic Communications

ADtomic Communications

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Christian’s favourite ad: Red Bull Stratos

    I can think of a number of 20th century ads that played a huge role in shaping the industry. However, I have chosen to highlight a more contemporary campaign that simultaneously dropped my jaw and swept my feet away: The Red Bull Stratos project: a supersonic freefall from the edge of space. This 21st century campaign brought back […] The post Christian’s favourite ad: Red Bull Stratos appeared fi...

ADtomic Communications

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Troels’ favourite ad: Classic Coca-Cola

    It is as cliché as it gets…but my favourite ad is Coca-Cola’s famous “Hilltop” ad from 1971. People of all kinds gathered on a sunny hilltop in unity, harmony and peace – drinking possibly the most delicious and refreshing invention of all time: Coke! What’s not to like?! With the lyrics of “I’d like to buy […] The post Troels’ favourite ad: Classic Coca-Cola appeared first on ADtomic.

ADtomic Communications

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • A little bit of nostalgia

    Well, there you have it. The first month of 2017 has just ended and predictions for the future of everything keep rolling in. So, as a way to provide balance, we thought it could be a nice change of pace to have a little look back. Way back. You may know from our ‘Inspired by Vesterbro’ […] The post A little bit of nostalgia appeared first on ADtomic.

  • What are the biggest ad trends of 2017?

    Every year a few big trends sweep the world of advertising, leaving a trail of brands clamouring to get caught up in the wave.  With 2017 in full swing, we are eager to see what will play a big role in 2017. We recently took a look at the biggest tech at CES 2017, and we peg these high-tech […] The post What are the biggest ad trends of 2017? appeared first on ADtomic.

  • The latest technology hits CES 2017

    Every year the Consumer Electronics Showcase, known as CES, shows off a glimpse of the best and brightest technology and consumer electronics. Now that this year’s conference has come to a close, here’s what we expect to take the industry by storm in 2017.  Will these make an impact on the way we do advertising? We certainly […] The post The latest technology hits CES 2017 appeared first on ADtomi...

  • How to help a client throw a worldwide year-long party

    2017 is a year of celebration for CO-RO, the Danish producer of fruit-based soft drinks and popular freeze-yourself ice lollies (or popsicles, for the North American crowd). During the company’s 75-year-long history, the company has provided millions of people all around the globe with lots of great taste and delightful experiences. And it’s about time […] The post How to help a client throw a wor...

  • Our favourite Christmas ads: 2016 edition

    It’s that time of the year again. Piling on nostalgia, pulling at heartstrings and dragging out theatrics, it’s the season where big brands pull out all the stops for their annual holiday ads. With famous directors and actors in tow, many feel more like trailers for major Christmas films. But this year a big favourite came from a more […] The post Our favourite Christmas ads: 2016 edition appeared...

  • The devaluation of creativity

    Creativity represents the sharp end of advertising. Get it right, and you can expect praise and buy-in. Go too far or not far enough, and it’s time to duck for cover. But is the role of creativity within advertising changing? Bob Hoffman definitely thinks so. He’s author of the popular Ad Contrarian blog (6 million […] The post The devaluation of creativity appeared first on ADtomic.

  • Building a brand while throwing a party

    On the 30th of November, we were lucky to get the chance to help celebrate the 90-year anniversary of Koda – a Danish organisation that manages collective rights for music creators and publishers. In recent years, Koda’s communicative focus has been on building relations, service, positive press and a digital upgrade. However, incorporating their own […] The post Building a brand while throwing a ...

  • Alix’s Favourite Ad: The House Hippo

    What sleeps for 16 hours a day, makes it nest out of dryer lint and old socks, and leaves behind tiny peanut butter footprints from its favourite snack? If you were in Canada in the late 90s, you know that the answer is the North American House Hippo. Native to the lower Eastern regions of […] The post Alix’s Favourite Ad: The House Hippo appeared first on ADtomic.

  • Gaining new insight in London

    Last week two of our copywriters set off to London for a week-long sprint to rewrite an entire website for a London-based client. Sitting in the heart of their office, we got into the brain of their business and developed a new way for them to connect with consumers. We were lucky enough to be put up by the […] The post Gaining new insight in London appeared first on ADtomic.

  • The Christmas countdown begins

    It’s only the first day of December, and we’ve all knocked our heads at least once on a giant candy cane. Deep in the depths of the Adtomic basement a stockpile of reindeers, glittery lollipops, sparkly antlers and massive ornaments spend 11 months of the year in hiding, waiting for their time to shine. Massive […] The post The Christmas countdown begins appeared first on ADtomic.

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