adsquare GmbH

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 1st, 2nd and 3rd Party Data – What It All Means?

    Do you trust your data and how close or relevant the data you have on hand is to your campaign? Answering these questions requires further understanding of the classification of data. For marketers, the most crucial point is to have the exact data for precise targeting with high accuracy. In general, the main difference between 1st, […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • adsquare Partners with Smadex integrating data marketplace for video audiences

    We are happy to announce our partnership with Smadex DMP offering advertisers access to our vast array of mobile data as well as access to first-party data through our private marketplace. Advertisers will be able to arrange, create and re-user their campaign audiences with one click, across any number of campaigns using our self-service Audience […]

  • adsquare Partners with Mobiquity Networks Providing Mobile Location Data at Scale

    We are pleased to announce our partnership with Mobiquity Networks – a mobile location marketing company. As a provider of at-scale, first-party, deterministic mobile location data, Mobiquity Networks can provide a deeper understanding of a brand’s mobile audience. The partnership will bring mobile audiences location data at even more scale to the customers of our […]

  • adsquare Joins Forces With AOL On Global Scale

    We are thrilled to announce our partnership with AOL to provide unique opportunities to both publishers and advertisers. The ONE platform by AOL is a unified programmatic platform enabling optimization against campaign goals across all screens, formats and inventory types.  The partnership brings mobile and online usage data for both holistic mobile audience mapping for […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • adsquare Partners with LoopMe for More Effective Video Campaigns

    We are happy to announce that we’ve partnered up with LoopMe – the mobile video platform, which reaches 2 billion devices worldwide, joining forces to combine location data and Artificial Intelligence (AI) for more effective mobile video marketing campaigns. “The combination of adsquare’s data exchange and LoopMe’s Artificial Intelligence optimization, creates a whole new range of mobile […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Join us for Mobile Drinks in Paris

    We’re excited to invite you to the MobileDrinksFR#9, hosted by our VP Demand EMEA Vincent and Boris Deltell, CEO of TellMedia. The event will take place on the 15th of February at the recently opened club La Démesure. Alongside Vincent, the event is also supported by Sublime Skinz  and our partners from the Mobile Marketing Association […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • adsquare Partners With InMobi To Leverage Audience Insights At Unparalleled Scale And Granularity

    We are pleased to announce our partnership with the leading global mobile advertising and discovery platform InMobi, which enables marketers to access a comprehensive suite of in-app audience targeting solutions for brand advertisers in Europe. The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles, which are now further enhanced by multiple strong […]

  • adsquare Parters With GfK To Take Mobile Advertising To A New Level

    We are happy to announce that we’ve partnered up with GfK – the trusted source for consumer insights on global level, to take mobile advertising to a new level. The combination of rich consumer insights and our real-time mobile platform makes this integration a powerful tool for advertisers.  GfK’s offering provides essential global insights matched […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • adsquare Opens NYC Office And Adds US Data Partners To Portfolio

    We are thrilled to announce the official launch of adsquare’s US operations and the addition of US data providers including Neustar, Grapeshot, V12 Data, oneAudience, Reveal Mobile, Cuebiq, Mobilewalla and Qualia to our mobile data exchange. Our CEO & Co-Founder Tom Laband, who recently moved to New York to lead the US activities, shared about this important milestone in […]

  • First-party Loyalty Data From Fidall Available Via adsquare

    We are pleased to announce the addition of first-party loyalty data from Fidall within our AMP. Consumption data from loyalty cards provided by Fidall is now available and can be activated programmatically used by media agencies, trading desks and their advertisers. “Fidall is a key player in terms of point-of-sale data,” says our VP Demand EMEA Vincent Tessier, and […]

  • Adsquare Partners With TabMo To Deliver Targeted, Data-Rich Ads

    We are pleased to announce that we are now partnering with TabMo, the leading creative mobile demand side platfrom (DSP). Through their mobile programmatic platform Hawk, TabMo’s enable ad buyers and advertisers to access targeted ads enriched with valuable data insights including location, events, weather household income, purchase intent and app usage. The partnership between adsquare […]

  • Subway, S4M And adsquare Leverage Real-Time Location–Based Targeting For Award-Winning Campaign

    Subway, which is one of the biggest and most widely spread fast food chains in France with over 500 stores, launched a campaign in which they leveraged real-time location–based targeting to attract visitors to its brick and mortar restaurants, and measure foot traffic.  With the help of the mobile advertising platform S4M, and adsquare, the leading mobile […]

  • Year In Review: Why 2016 Was The Best Year For adsquare (So Far)

    With the last days of 2016 now approaching, we’re wrapping up what surely was the best year for adsquare so far.  From day one, we embarked on our mission to go beyond location with the aim to not only provide marketers with insights around consumers’ real-world behavior from an eagle eye perspective, but also empower […]

  • adsquare And Twitter’s MoPub Team Up To Enable Mobile Audience Targeting At Scale

    Targeting smartphone users based on their offline and mobile behaviour requires access to precise mobile data and mobile inventory at scale. The partnership between adsquare, the neutral mobile data exchange, and MoPub, one of the world’s largest mobile ad exchanges, offers exactly this. For Meridith Miller, head of BD partnerships at MoPub, the cooperation is a […]

  • adsquare Signs Code Of Conduct For Programmatic Advertising

    Over the past couple of years programmatic advertising has seen a steady, but slow rise on the German market. Starting off from the beginning of 2016 though, the market is experiencing a shift in the status quo, where we observe programmatic gaining momentum and becoming a hot topic on the agenda for many marketers and advertisers […]

  • adsquare Puts Advertisers In Full Control Of Creating Holistic Audiences With App Usage Data

    Last week, we added an important milestone to our year-long mission to go beyond traditional data modelling by enabling buyers to combine data from different providers and dimensions and apply it in real-time at the pre-bid stage. With the announcement of the addition of app usage data partners, which help us gather socio-demographics, interests and lifestyle data, we […]

  • Audiences In Motion: Paris Breathes Mobile Programmatic

    Back in April, we started Audiences In Motion as an initiative that gives mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from likeminded industry pros. Starting from Düsseldorf and London, we built a great community of partners and friends with astonishing knowledge in the field, […]

  • MMA Germany Holds Inaugural Event In Berlin With adsquare, Instagram, SAP, Telefónica, Google & Many More

    Mobile Marketing: Redefined! took place on the 27th of October to mark the official launch of the German chapter of the MMA (Mobile Marketing Association), which adsquare co-founded alongside Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica Deutschland and Unilever. With this event, the MMA Germany made its first step towards its mission to facilitate greater […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • dmexco Interview with our CEO Tom

    This year’s dmexco was a blast: 50,600 visitors and 1,010 exhibitors from all over the globe made the pilgrimage to Cologne to talk about the future of digital marketing. For adsquare, dmexco was a very special event this time: With the announcement of our private marketplace for audience data, many companies joined us for live […]

  • Mobile Marketing Association launches German chapter

    A growing and sustainable mobile ecosystem is key for adsquare and for our positioning as a neutral marketplace for mobile audience data. This is why we put a lot of effort into working in trade associations like BVDW, MMA or IAB. Together with other companies, we work on industry standards, publish educational material such as […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Join Us For Audiences In Motion Paris

    We are happy to announce that alongside our partners from Sizmek and VisualDNA, we will be hosting the Audiences In Motion event in Paris.  During the event, which will gather the mobile programmatic pros in France, we will discuss the ways advertisers can achieve relevance in the mobile moment, using top notch platform partners and data […]

adsquare GmbH

Category: Content
Type: Blog Article

Generated 6 months ago

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