ADsmith Marketing & Advertising

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Educating Customers – Marketing Minute

    In this week’s Marketing Minute, Brittany, a Marketing Specialist at ADsmith, shares insight on Educating Customers Remember, customers are not experts in your industry, so keep it simple, memorable, and friendly. Transcription: “Hi, I’m Brittany, a Marketing Specialist at ADsmith. In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regar...

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Social Media Diversificiation – Marketing Minute

    In this week’s Marketing Minute, Dalton dives into the topic of Social Media Diversification. If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. Transcription: “Hi, I’m Dalton from ADsmith’s Digital Services Team. In today’s Marketing Minute, let’s discuss social media diversification. If you’re not diversifying ....

  • Online Review Capture Strategies – Marketing Minute

    In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies. Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews. Transcription: “In today’s Marketing Minute, let’s continue our discussion on rev...

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Importance of Online Reviews – Marketing Minute

    This week, Tim, from ADsmith’s Digital Department, conveys the importance of online reviews. In order to get customers to leave a review, however, there are two important steps to consider. First—delight customers. Second—build a strategy. Transcription: “Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take the car for an ... Read More...

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Responsive Google Display Ads – Marketing Minute

    In the latest Marketing Minute, Michelle explains the benefits of Responsive Google Display Ads. Available in different sizes, Responsive Ads can help you reach thousands of potential customers on over 2 million websites. Transcription: “Hi, I’m Michelle from ADsmith’s digital department. In today’s Marketing Minute, I’m going to share with you the newest ad available in Google AdWords—Responsive ...

  • Localized Research – Marketing Minute

    Localized research is often under-utilized. Emily helps us understand its importance, in this week’s Marketing Minute. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Transcription: “Hi! I’m Emily with ADsmith’s research team. In today’s Marketing Minute, let’s talk about localized research. Although you call ...

  • Creative Collaboration Part 2 – Marketing Minute

    Jessica is back this week with another Marketing Minute on Creative Collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s continue our conversation about creative collaboration. Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, ... Rea...

  • Vertical Video – Marketing Minute

    In today’s Marketing Minute, Chris provides tips for making the most effective use of vertical video in your business. Transcription: “Hi, I’m Chris, from ADsmith’s video department. In today’s Marketing Minute, let’s talk about vertical video.  When phones became handy video cameras, we started seeing unusually tall videos – because of the way phones are held. Vertical videos are usually ... Read...

  • Brand Consistency – Marketing Minute

    In today’s Marketing Minute, Abby discusses the importance of keeping your brand-image consistent – across all messaging. Transcription: “Hi, I’m Abby with ADsmith. I’d like to ask you some important questions. What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitate...

  • Professional Photography – Marketing Minute

    In today’s marketing minute, Trevor discusses the benefits of professional photography. Transcript: “Hi, I’m Trevor, from the ADsmith creative team. Today, we’re discussing professional photography. We’ve all heard that “A picture is worth a thousand words.” Right now, when “content is key”, the voice of a picture is heard very loudly. It sets the tone for your website, social media, ... Read More...

  • Creative Collaboration – Marketing Minute

    In this week’s Marketing Minute, Jessica discusses creative collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s talk about creative collaboration. We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world.  As a designer, I know that my work doesn’t exist in a vacuum – I thrive ... Read More The post Cr...

  • Instagram Video – Marketing Minute

    Today Joe, from ADsmith’s video team, discusses Instagram video. Transcription: “Hi, I’m Joe with ADsmith’s Video department, and today we are talking about Instagram video. Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the ... Read More Th...

  • Marketing Bridge – Marketing Minute

    Today our owner, Angela, discusses the importance of the marketing bridge. Transcription: “I’m Angela at ADsmith. In today’s Marketing Minute, we’re discussing the marketing bridge concept. The marketing bridge is a metaphorical link enabling your company’s overall mission to become the customer’s actual experience. The bridge to your success may be impacted by location, brand consistency, adverti...

  • Facebook’s “Hidden” Invite Button – Marketing Minute

    This week Michelle tells us about Facebook’s new “hidden” invite button. Transcription: “Hi! I’m Michelle, from ADsmith’s digital team, and today I’m here to tell you about Facebook’s new “hidden” invite button. Odds are, if you’re a business owner, you have a business Facebook page. You already know likes don’t come easily and can take a while to accumulate. With Facebook’s ... Read More The post...

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Marketing Minute – Facebook Preferred Audience Targeting

    Week two of “Marketing Minute,” brings more digital marketing news. Michelle gives us some insight into Facebook’s newest feature; Preferred Audience Targeting. Transcription: “Hi! I’m Michelle Mira and I’m a Digital Media Specialist here at ADsmith and I’m here to fill you in on one of Facebook’s most recent updates: Preferred Audience Targeting. It used to be that you would target ... Read More ...

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Outside the Box SEO for Jewelry Stores – Be Robbed?

    There is an old adage that says, “There is no such thing as bad press.” While we could argue the validity of that statement for most businesses, it may hold true in the eyes of Google’s search algorithms. We at ADsmith were horrified to hear that three men carrying hammers recently robbed our client Maxon’s Diamond Merchants. Thankfully no one ... Read More The post Outside the Box SEO for Jewelry...

ADsmith Marketing & Advertising

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Marketing Minute – Google Review Update

    This is the first video in our new weekly series – “Marketing Minute!” This week Tim from our digital department talks about some changes in Google Search around online reviews. Transcription: “Hello, I’m Tim Roark with ADsmith’s digital department, and I have some digital news for you. Online reviews are important to your local business. Everyone knows that. But they might ... Read More The post ...

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