Adlife Marketing

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Publix...."Retail Sales Are Still King"​

    By Joel Albrizio, President, Adlife Marketing & Communications Publix Supermarkets Understands How To Grow Retail Sales...Get Selling! While it seems simple most supermarket retailers don't spend enough time selling. There are supermarkets that feel they are better at buying and some supermarkets that feel they are better at selling. Publix understands selling, they really get it.

Adlife Marketing

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Sell Dimes For A Nickel? Albertsons Says No!

    By Joel Albrizio, President, Adlife Marketing & Communications "Albertsons & Price Chopper Agree To End Acquisition Discussions" Albertsons and Price Chopper have decided to end formal discussions pointed toward an eventual acquisition of Price Chopper. Albertsons like many of the possible retail food suiters soon realized Price Chopper has headed in a direction requiring a larger investment ...

  • Patriots & Falcons In "Super Bowl 51"​

    By Joel Albrizio, President, Adlife Marketing & Communications OK, Let's Be Serious I Am A Fortunate Patriots Fan For Over A Decade! The Patriots & the Falcons have a lot to be proud of. Both have had great seasons and not by accident will face each other in Super Bowl "51"

  • Patriots Steelers Playoff Sunday

    By Joel Albrizio, President, Adlife Marketing & Communications For those of us who lead real lives and go to work everyday every once in a while there is something that gets your attention. This week that attention for me is the Steelers Patriots playoff game!

  • "365"​ By Whole Foods!

    By Joel Albrizio, President, Adlife Marketing & Communications Whole Foods..."365" Branding Simplicity Through Digital! "Whole Foods Needs & Finds A New Twist In 365" It seems when Whole Foods looked for a new go to market strategy Whole Foods wanted to incorporate a digital intellect. So was it digital first and a supermarket concept to be built around it or was it to be a supermarket prove...

  • Doing What I Love For 39 Years...Your Ads!

    By Joel Albrizio, President, Adlife Marketing & Communications Today I received hundreds of congratulatory messages for 23 years of service to Adlife & PreparedFoodPhotos.com. My business actually began while I was in college at Massachusetts College Of Art in 1978. That was almost 40 years ago.

  • Lead With Patriotism For 2017

    By Joel Albrizio, President, Adlife Marketing & Communications "Spartan Nash Finds Patriotism A Core Value Today More Than Ever" We must all understand and keep ever present freedom is a privilege much of the world has never enjoyed. So many of us take for granted on most days that we are free and could never imagine things differently.

  • "Eight O'clock".....For A&P Time Ran Out!

    By Joel Albrizio, President, Adlife Marketing & Communications "A Look Back At An Article I Really Enjoyed Writing" Big Weeks...."SALES" Don't Just Happen? "Retailers Create Big Weeks"....Don't Wait For Them To Happen! Retailers will always ask, whats the difference from one marketing approach to another? Is there a difference? The food retailer typically believes if they pick a few good ite...

  • Wishing The Best To All Of My Readers

    By Joel Albrizio, President, Adlife Marketing & Communications We are living in a time of change like no other. There are so many of us communicating in so many ways unimaginable just a few years ago. The good news about that is we better understand each others obstacles and on some levels we come to know one another in an easier more casual manner.

  • Thank-you For Following...Your Support & A Great Year..."Good Luck In 2017"

    By Joel Albrizio, President We Are Grateful For A Wonderful 2016 & All Of Your Support! 2016 has been a year of so many changes not only in the grocery industry but the world as a whole. Like him or not who would ever have said Donald Trump would be President? Who would have ever imagined how many changes in both management and ownership would take place in 2016 both in grocery wholesale as ...

  • PreparedFoodPhotos.com Is Adlife... It's Just Adlife "More" Digital!

    By Joel Albrizio, President First of all let me thank all of you for the congratulations this week regarding PreparedFoodPhotos.com. While expanding our offerings I never really changed positions. I am however flattered by all of your continued support.

  • "Mark Gross Strikes Again"...Pitching Strikes For Retailers!

    By Joel Albrizio, President "Mark Gross Amounts To The Theo Epstein Of Wholesale Grocery" Just over 30 days after Donald Trump had been elected president and the Chicago Cubs are baseball champs we are beginning to realize 2017 will look to be the year of the entrepreneur, the innovator.....An out of the box thinkers time.

  • "What's Coming This Week"...SuperValu, The Trucks Are Moving!

    By Joel Albrizio, President "Also More Information On The Only Extended Food Photography License For Supermarkets...PreparedFoodPhotos.com" This is the holiday, season there is plenty to look at going into 2017!

  • "Keep Your Fingers Off The Chicken"

    By Joel Albrizio, President "Adlife's Images of the Chicken That Is" Retailers across America deal with theft as a form of shrink every day. For example, Walmart has stepped up efforts to close as many holes as possible to stop shoplifting and its drain on profitability.

  • Happy Thanksgiving From... PreparedFoodPhotos.com

    By Joel M. Albrizio, President "Branding Your Business Is Our Goal Through Exclusive Images" Every supermarket retailer has to determine their individual sweet spot in this hectic retail food environment.....so where do you fit in? When we review the marketplace, we find that the retailer who defines the value proposition is most likely to succeed.

  • "Aldi...A Lot Less For A Little Less"

    By Joel M. Albrizio, President   "Aldi Wants Shoppers To Expect A little Less But Pay A Little Less" Aldi attempts to find a solid home on the East Coast. In a not-so-unexpected announcement Aldi is expanding its footprint. Aldi is all about demonstrating to the consumer that if you can cope with less items and less selection, Aldi will deliver a shopping experience for less.

  • Trader Joe's... "Try To Name One Item"

    By Joel M. Albrizio, President "A Look Back At An Article I Really Enjoyed Writing"    "Digital Advertising Meets 1950s In-Store Graphics & Signs" So how do we advertise a supermarket with success? Most food retailers follow a very predictable brand marketing path. Some lean more towards digital, and some lean on the print, but most retailers agree the trick is a well balanced marketing pro...

  • Step Up To The "Plate" Like Kroger!

    By Joel M. Albrizio, President   "Kroger's Feeding America Program Helps With Over 200 Million Meals Every Year" While as Americans we can boast about the many achievements in our lives today, one in seven Americans struggles with hunger.

  • Is There A Heartbeat?... "Winn Dixie"

    By Joel M. Albrizio, President   "Who Would, or Could, Manage A Chain With Zero Identity?" Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"

Adlife Marketing

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Will Our Safety Change Shopping Habits?

    By Joel M. Albrizio, President   Could Fear For Our Safety Change How & Where We Shop? With an increasingly dangerous world we stop to wonder, could fear for our personal safety drive the online shopping market? Companies like Amazon become more appealing when safety has now become our top priority.

Adlife Marketing

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • "Albertsons Drives Center Store Sales"

    By Joel M. Albrizio, President  Don't Give Up On Center Store Sales!    Other than the big boxes, most retailers feel defeated in the "center store sales fight". The attitude is "we can't get the big box cost of goods on center store products". The important issue is what does your customer expect, and will you deliver what he or she might expect?

  • Albertsons..."Success Through Simplicity"

    By Joel M. Albrizio, President "A Look Back At An Article I Really Enjoyed Writing"  "Albertsons Keeps It Simple, So Simple It Just Works" So what is it Albertsons does with their advertising? Albertsons has so little "sizzle" in its advertising program that we must refer to its lack of sizzle as the "sizzle." Albertsons’ advertising style may not be anything special - in fact, at times it’s...

Adlife Marketing

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • "Whole Paycheck"...We Think Not!

    By Joel M. Albrizio, President "A Look Back At An Article I Really Enjoyed Writing"    So What Is Whole Foods If This Isn't Prepared Foods? Shopping at Whole Foods is an experience in itself. As we push our carriage around this retailer that smells delicious, it's easy to ask yourself..."Am I in a supermarket or a restaurant? What smells so good?"

Adlife Marketing

Category: Content
Type: Blog Article

Generated 5 months ago

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