How travel brands can win at content marketing in 2017
Travel is a highly competitive industry, and to stand out from the competition it is crucial that brands use content to raise awareness and develop engagement. The internet is increasingly saturated with travel content, but the ever-expanding range of new media opportunities mean that with a bit of careful planning and execution, travel brands can… Read More → The post How travel brands can win at...
Product photography to shape your brand
Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make… Read More → The post Product photography to ...
Effective teamwork: Web Dev and SEO
Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved… Read More → The post Effective teamwork: Web Dev a...
Where to spend your budget in 2017
There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high quality content across your owned media – your websites and social media channels – raises brand awareness, generates traffic and builds trust. If you can afford… Read More → The post Where to spend your budget in 2017 appeare...
How to choose the right SEO agency
An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions… Read More → The post How to choose the right SEO agency appeared first on Ad-Rank Media.
Top 5 eCommerce trends for 2017
In an age of integrated social media, eCommerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the… Read More → The post Top 5 eCommerce trends for 2017 appeared first ...
We’re Award Winners!
It’s official – Ad-Rank Media are now an award-winning digital content agency! At last night’s UK Search Awards we went home with a shiny new award, recognising us for Best Use of PR in a Search Campaign. It was our work with CruiseDeals.co.uk, which showed that living on a cruise ship is cheaper than living in… Read More → The post We’re Award Winners! appeared first on Ad-Rank Media.
How product videos can improve conversion
If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a… Read More → The post How product videos can improve conversion appeared first on Ad-Rank Med...
30 tools for digital PR success
Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement. We’ve rounded up 30 of our favourite tools, each of which attempt to make the whole process just that little bit easier and ultimately pave the… Read More → The post 30 tools for digital PR success appeared first on Ad-Ra...
UK Search Awards Shortlist
In case you missed it, we’ve recently been shortlisted for not one but two categories at the prestigious UK Search Awards. In just over a week, on November 30th, we’ll find out if Ad-Rank Media are the winners of Best Low Budget Campaign and Best Use of PR In A Search Campaign for the 2016… Read More → The post UK Search Awards Shortlist appeared first on Ad-Rank Media.