Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.

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Acxiom

Category: Content
Type: Blog Article

Generated 12 hours ago

New blog articles detected

  • The Pitfalls of Measurement in the Digital Ad World (and the Importance of Identity Mapping)

    Digital advertisers send digital campaigns to targeted audiences across a complex combination of marketing channels. Not surprisingly, they are challenged with answering basic questions: who saw their campaign, where they saw it and how they responded compared to consumers who might have been targeted but did not see the campaign. These questions, while fundamental, are […] The post The Pitfalls o...

Acxiom

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • Infographic: What Makes A Wine Enthusiast

    The first days of spring are finally upon us, and people celebrate in all sorts of ways. Some plan garden parties, and others use the Vernal Equinox to kick start their “get fit for summer” regimen. And perhaps a vestige of the days we honored Dionysus and Bacchus, others partake in the many wine and […] The post Infographic: What Makes A Wine Enthusiast appeared first on Acxiom.

Acxiom

Category: Conversion
Type: Landing Page

Generated 5 days ago

Acxiom

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Last Week at RampUp

    Attending last week’s RampUp conference in San Francisco made one thing very clear to me – data-driven marketers really get it now. Regardless of the roles we each play, savvy marketers are onboard with the fact that it’s not so much about data itself, it’s about what you can and should do with data to […] The post Last Week at RampUp appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Personalized Experiences are Here to Stay. Period.

    Think of the greatest marketing experiences you’ve ever had. Those memories have been imprinted in your mind by some indelible brand impressions, whether those came through a unique design or a complex orchestration of events. Witness retailers like Nike, which provide these types of experiences within their own stores and well beyond. Recently, Nike opened […] The post Personalized Experiences ar...

Acxiom

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • True Paradise: Video Ads Served to the Right Consumers

    I really don’t want to go to Paradise Island in the Bahamas. My non-existent shiny happy nuclear family and I will never splash in its cerulean waves, sculpted bodies gleaming. So why does YouTube keep serving me an ad for a Paradise Island family package? I see it again and again on both of my […] The post True Paradise: Video Ads Served to the Right Consumers appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The Analytics Wonderland

    Let’s start with a stat which should warm the cockles of any weary data marketer’s heart. According to a recent survey, some 96% of senior marketers consider improving their data analytics to be a significant challenge – it is. The same survey found that four-fifths of them consider making significant inroads into improving their data […] The post The Analytics Wonderland appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Fake News: Is It Hurting Contextual Marketing?

    Engaging customers in the right context has become marketing gospel. But what’s your definition of context? A scan of different blogs and ad tech pitches suggests a rough consensus: reach the right consumer with the right message at the right time. It’s a broad definition. So is this just another way to talk about behavioral […] The post Fake News: Is It Hurting Contextual Marketing? appeared firs...

Acxiom

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Marketing to Consumers’ Interests and Intentions over Resolutions

    We’re now over eight weeks into 2017. It’s time to ask the dreaded question: How are your New Year’s resolutions going? Still sticking to eating healthy and working out more? Unfortunately, chances are most of us have likely already broken many, if not all, of them. Research shows just over half of consumers (58 percent) maintain their […] The post Marketing to Consumers’ Interests and Intentions ...

Acxiom

Category: Content
Type: SlideShare Presentation

Generated 1 week ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 1 month ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 1 month ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 1 month ago

Acxiom

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Acxiom

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Relevant marketing demands more than first-party data

    It’s no wonder marketers are an anxious sort. The relevance of our brand to our customers means everything to us, but it’s also one of the hardest things to achieve...

  • Acxiom Expands Partnership with DataXu

    First-of-its-kind partnership bridges the gap between television and digital audiences LITTLE ROCK, Ark., Jan. 31, 2017 /PRNewswire/ — Acxiom® (Nasdaq:  ACXM), the data foundation for the world’s best marketers, today announced it...

Acxiom

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Shoppers demand relevance. Are you ready?

    “Innovation is taking two things that already exist and putting them together in a new way.” That’s what Tom Freston, the former president and CEO of MTV, once stated when...

  • Reflecting on ethical data use on Data Privacy Day

    If there is any marketing industry topic deserving of its own designated day, it is Data Privacy Day. Every January 28, the National Cyber Security Alliance celebrates this event, which...

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Acxiom Announces Global Data Team

    Acxiom Appoints Three Industry Executives to Expand Data Capabilities Globally LITTLE ROCK, Ark., Jan. 9, 2017 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today...

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 2 months ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 2 months ago

Acxiom

Category: Content
Type: Blog Article

Generated 3 months ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 3 months ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 3 months ago

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