Acuity Intelligence Limited

Acuity Intelligence Limited

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Eye resolve!

    In my last couple of posts I discussed salience models and head-tracking - two methods that are frequently used as a proxy for eye-tracking and sometimes even passed off as eye-tracking itself. They aren’t the only offenders of course. Mouse tracking is another method which is based on the fundamentally incorrect assumption that tracking the mouse on a desktop is equivalent to tracking the gaze. ...

  • An eye for an eye-track!

    Last week we had the Acuity Christmas party and as usual we closed the office down for the day to immerse ourselves in a range of activities as a well-earned break from all our research into visual attention and decision making.   It turns out that it’s kind of hard to stop thinking about eye-movements and attention when you’re hurtling around a go-kart track with your co-workers trying to sneak ...

  • When is eye-tracking NOT eye-tracking?

    The influence of fake information has been in the news quite a lot lately. Did strategically written un-truths, or at least un-verified truths, affect the outcome of the Brexit vote and the American election? Did encountering these reports through trusted sites like Facebook give weight and credibility to them? Why didn’t more people question the truth in the first place? All of which are great q...

Acuity Intelligence Limited

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Speed Adjustment

    It was always going to happen eventually. I’m not proud of it, and I’m certainly not going to make excuses to justify it, but I am going to try and learn from it, because today I paid the price of achieving what frequently feels like the impossible – I actually managed to get my car up to 70 MPH on the UK’s biggest car park: the M25! Of course, the problem is that I managed to do that when the va...

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in