Acquisio

Category: Content
Type: Blog Article

Generated 17 hours ago

New blog articles detected

  • Use PPC Data to Create Good Content that Converts

    Everyone and anyone will tell you that you have to create ‘good’ content, but what the hooter does that even mean? Some of your content might be really good at explaining your product/service’s value-proposition, but who effing cares? I mean, can you remember the last time you were like “Yeah, you know what I’m in […] The post Use PPC Data to Create Good Content that Converts appeared first on Acq...

Acquisio

Category: Content
Type: Blog Article

Generated 17 hours ago

New blog articles detected

  • Reasons Behind SMB Churn with Publishers and Resellers

    Small businesses have a lot to gain from local advertising online, yet routinely reject PPC as a marketing channel. How do we know? Partnering with the Local Search Association, Acquisio helped to create the LSA report, a detailed analysis into local search marketing authored by Greg Sterling. Officially titled “SEM: From Loss-Leader to Profit-Driver,” the report […] The post Reasons Behind SMB Ch...

Acquisio

Category: Content
Type: Blog Article

Generated 17 hours ago

New blog articles detected

  • The Perfectionist’s Guide to Optimized Facebook Images

    Are you a perfectionist marketer? Perfectionism is defined as the state in which one is always striving for the best and achieving the highest standard and quality. As a perfectionist, creating a flawless social media presence is crucial when you’re trying to stand apart from others on Facebook. It is more than just writing an […] The post The Perfectionist’s Guide to Optimized Facebook Images app...

Acquisio

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Canada’s Best Female Cycling Team Gets Even More Support!

    Hard work and dedication always pays off, and Canada’s number one Women’s Cycling Team, SAS Macogep Acquisio, is living proof! Acquisio is already a proud, long-time sponsor of this team of amazing female athletes, and now SAS Macogep Acquisio is receiving even more support. Castelli cycling clothing and MV Canada just announced new sponsorship of […] The post Canada’s Best Female Cycling Team Get...

Acquisio

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 75% of Local Searches Become In-Store Visits!

    The Local Search Association’s annual conference just wrapped up, and as both a sponsoring partner and attendee, Acquisio had a blast! Local is so important to us and we learned so much on the ever-growing influence of local marketing. Including some rather shocking statistics. Partnering with the LSA, Acquisio also helped to create a report […] The post 75% of Local Searches Become In-Store Visit...

Acquisio

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Acquisio at SMX: Ten Years of Love Later…

    It was a typical rainy day in Seattle when the world’s largest search conference, SMX, opened it’s doors for the first time ten years ago. As SMX West kicks off next week, marketers everywhere are packing and prepping for the world’s largest search marketing conference and we wouldn’t miss it for the world! Alongside the […] The post Acquisio at SMX: Ten Years of Love Later… appeared first on Acqu...

Acquisio

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 5 Ways Search and Social Work Together

    One year ago Facebook reported that it had over 3 million advertisers on their platform. It may not be a search engine, but paid search marketers have certainly found value and ROI from advertising on Facebook. Similarly social media marketers have also expanded the reach of their campaigns, by applying their Facebook insights to paid search and […] The post 5 Ways Search and Social Work Together ...

Acquisio

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Your 21 Facebook Advertising Questions Answered!

    We recently hosted a webinar titled 5 Proven Strategies for Facebook Advertising Success in partnership with Lee Goldberg of Vector Media Group. Whenever we host a webinar our audience tends to ask some really great questions, but we felt that the topic of Facebook advertising brought with it some exceptional curiosity. Shared with you today […] The post Your 21 Facebook Advertising Questions Answ...

  • The Do’s And Hella Don’ts of SEO and PPC

    Our latest webinar discussing the do’s and don’ts when it comes to SEO and PPC, brings together some of the best in the business, with Krista LaRiviere from gShift and our very own Marc Poirier. Founded in 2009, gShift is a digital marketing firm devoted to helping marketers improve brand discoverability through organic search, content performance and social networks. […] The post The Do’s And Hel...

Acquisio

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Digital Predictions Part 5: Ad Format Changes Inevitable

    As part 5 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are focusing last but not least on: Ad Formats.   Ad formats are changing. New avenues for advertisers to reach consumers are opening up faster than marketers can make sense of them. But do we need new forms […] The post Digital Predictions Part 5: Ad Format Changes Inevitable appeared first on Acquisio Blog.

  • Digital Predictions Part 4: Publisher Updates Just Keep Coming

    As part 4 in the follow up series to our Digital Predictions 2017  eBook and Webinar, we are updating you on the next area marketing experts are talking about: Publisher Updates. We’re 1.5 months into 2017… crazy, right? And the publisher updates just keep coming! The fact that the news machine around the digital advertising publishers is humming […] The post Digital Predictions Part 4: Publisher ...

Acquisio

Category: Conversion
Type: Landing Page

Generated 4 weeks ago

Acquisio

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Digital Predictions Part 3: Amped Up Audience Targeting

    As part 3 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we have zoomed in on the next area marketing experts are talking about: Audience Targeting.   Joe Girard is known as America’s greatest salesman. He sold 13001 cars between 1963 and 1978 for Chevrolet, setting the world record for […] The post Digital Predictions Part 3: Amped Up Audience Targeting appeared first ...

  • Why SMBs Are Spending More on Digital Marketing

    SMBs are catching wind of digital marketing products and services available to them and are responding with serious investments. In fact we’ve noticed small businesses are injecting more funds into online advertising than ever before. Borrell Associates, a group specializing in media-industry marketing reports, conducted their annual SMB survey (the largest survey of local business marketing […] T...

  • Digital Prediction Part 2: Voice Search in 2017

    As part 2 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are moving onto an area not well understood by PPC experts: Voice Search   Keyboards are so 2016. 2017 is the year of voice search. Microsoft recently published data showing how 50% of adults only started searching with […] The post Digital Prediction Part 2: Voice Search in 2017 appeared first on Acquisio Blog...

Acquisio

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Valentine’s Day Advertising Insights We #LOVE

    Love it or hate it, Valentine’s Day is too huge for marketers to ignore. Valentine’s Day is reported to be the 4th largest shopping day of the entire year, raking in an estimated $19.7 billion last year alone.  And Valentine’s Day 2017 will likely see just as much spending. More importantly, marketers need to take some […] The post Valentine’s Day Advertising Insights We #LOVE appeared first on Ac...

  • Digital Predictions Part 1: Artificial Intelligence in 2017

    As part 1 in the follow up series to our Digital Predictions 2017 eBook and Webinar, we are kicking it off with one of the most cutting edge marketing discussions: Artificial Intelligence   Popular movies and TV shows like Ex Machina and Westworld portray Artificial Intelligence (AI) like a frightening future world that will only […] The post Digital Predictions Part 1: Artificial Intelligence in ...

Acquisio

Category: Conversion
Type: Landing Page

Generated 1 month ago

Acquisio

Category: Conversion
Type: Google AdWords

Generated 1 month ago

Acquisio

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Interview with Melissa Mackey: Acquisio, Launch Pad and #Winning

    Melissa Mackey is the Search Supervisor at Ad Age B2B Agency of the Year, gyro, and a veteran PPC marketer. She has been in the business since 2002 and contributes regularly to several industry publications like The SEM Post and Search Engine Watch. She is also a contributor on Acquisio’s online advocacy community Launch Pad […] The post Interview with Melissa Mackey: Acquisio, Launch Pad and #Win...

  • How Marketers Can Reach New Audiences, Instantly

    All too many advertisers assume Google is the only resource for effective paid search campaigns. Businesses large and small fork out tons of cash on PPC ads with AdWords while completely ignoring the other major search engine: Bing. We’re not just saying that because Bing and Acquisio are new best friends. While Google is, of course, North America’s […] The post How Marketers Can Reach New Audienc...

  • Acquisio Hearts Bing: Elite Partnership

    Bing just announced Acquisio as an elite partner and we couldn’t be happier about our new best friend. If you’re a marketer that needs to improve campaign visibility and lower costs, then Bing should be your new best friend, too. Bing has grown to represent nearly a third of all searches in the US. Bing Ads, by consequence, increased their […] The post Acquisio Hearts Bing: Elite Partnership appea...

  • Acquisio Sponsors Canada’s Best Female Cyclist Team

    Acquisio has had the chance to be part of many amazing stories, but some stand apart from the rest. We’re immensely proud of our long-term sponsorship of the SAS Macogep Acquisio cycling team, helping a group of amazing women showcase their talent all across North America. Currently ranked as the best in Canada and second-best in North […] The post Acquisio Sponsors Canada’s Best Female Cyclist Te...

  • Will Google Overwrite Your Call Extensions?

    From the 19th of January, Google is changing the rules around the phone numbers that are displayed for Ads, and your numbers might be affected. Will you be impacted and what should you do about it? What is Google Changing About Call Extensions? In certain circumstances, Google will replace phone numbers in call extensions by […] The post Will Google Overwrite Your Call Extensions? appeared first o...

  • Are you Ready for AdWords’ Expanded Text Ads?

    From January 31st it will no longer be possible to create or update Standard Text Ads (STA) for AdWords. This will be the case both in the AdWords UI and through Acquisio. If you’re still using Standard Text Ads in your campaigns, there’s no need to worry! You’ve still time to get organized and we’ll […] The post Are you Ready for AdWords’ Expanded Text Ads? appeared first on Acquisio Blog.

  • A Seaworthy Food Chain of Negative Keywords, by KlientBoost

    EDITOR’S NOTE: This marketing infographic is part of KlientBoost’s 25-part series. Subscribe here to enjoy a new gifographic once a day for the remainder of December. Picture this: a huge blue whale swims through the blue ocean, and yeah, he’s massive and can prey on anything smaller than him, but does he really want to? Nahh… […] The post A Seaworthy Food Chain of Negative Keywords, by KlientBoos...

  • Did Our 2016 Marketing Predictions Pan Out? Hell yeah, they did!

    Every year end at Acquisio, we round up digital and local marketing experts to chime in on what’s to come in the year ahead. Last year, the expert’s predictions did not disappoint! But don’t take our word for it, read what the insiders’ themselves have to say in their post-year review. And be sure to pick up […] The post Did Our 2016 Marketing Predictions Pan Out? Hell yeah, they did! appeared fir...

  • Why Facebook & Machine Learning Matter For Local Businesses

    The digital advertising world isn’t what it used to be. Two massive, tectonic forces are shaping the world of marketing. You know them as Facebook and Google. Without using both of these platforms, an ad campaign is just not maximizing its full potential reach. This is especially true for small and midsize businesses (SMBs) and […] The post Why Facebook & Machine Learning Matter For Local Business...

  • You Asked, Brad Geddes Answered: Google Expanded Text Ads Solved

    Google Expanded Text Ads are taking over from the Standard Text Ads, as of now and will be mandatory by the end of the year. That means, marketers far and wide are transitioning from the old to the new. In our webinar, hosted on November 2nd, Brad Geddes of AdAlysis and myself, Richard Beck at […] The post You Asked, Brad Geddes Answered: Google Expanded Text Ads Solved appeared first on Acquisio ...

Acquisio

Category: Content
Type: SlideShare Presentation

Generated 1 month ago

Slide Share presentations detected

  • Marketing automation solutions webinar (part 1)

    In this webinar, based on Acquisio’s newly released “Guide to the Best Marketing Automation Solutions” e-book, some of the leading voices in digital marketing discuss the best automation solutions in display, data feeds and bid and budget management. With automation now a necessary component in scaling business and optimizing campaigns, in an effort to showcase all that automation tools can do, ...

  • Acquisio 2015 Advancements in Machine Learning

    Efficiency and accuracy is the name of the game when it comes to maximizing your clicks and conversions in a digital world. Solutions to optimize bids and budgets have been rapidly moving towards algorithmic and machine-based solutions. Chief Scientist at Acquisio, Bryan Minor, dives into the data and reveals the secrets to Acquisio’s industry leading bid and budget algorithms that can predict a...

  • A post apocalyptic assessment of mobilegeddon final

    With the rapid growth of mobile, mobile is often the very first screen and initial interaction for searchers. Representative Joe Stephens from gold sponsor, Yahoo, leads the discussion regarding the importance of having a strong mobile strategy, and experts Danny Hen of Camilyo and Aaron Levy of Elite SEM emphasize the importance of optimizing for mobile and working through the algorithm changes ...

  • Crafting campaigns that work

    Learn from industry leaders John Lee of Clix Marketing and Lee Goldberg of Vector Media as the two discuss best practice techniques in building campaigns from the ground up.

  • Seasonal strategies for search marketing

    Industry expert and AdAlysis CEO, Brad Geddes, and Acquisio’s James Stewart identify upcoming trends in search marketing. Find out how to adapt strategies and use leading tools to stay ahead of the curve.

  • Rediscover acquisio reporting

    Reporting is the bread and butter of the Acquisio Search platform. Join Matt Van Wagner from Find Me Faster as he explains how to use reporting for diagnostics, drilling into causes of problems clients report. Acquisio experts then share best practices on how the platform has helped clients dramatically improve their reporting quality and speed, including Acquisio’s Head of Client Services, David...

  • Extreme optimization harnessing the power of humans & machines

    Who’s better at optimization: man or machine? Clix Marketing’s John Lee, Aaron Levy from Elite SEM and Acquisio’s James Stewart will discuss tools, rules and algorithms for optimizing bids and budgets to deliver the best campaign performance.

  • Creating an ad testing framework final

    Stop spending money on ads that don’t work! Finding the best performing ads are critical to crafting successful campaigns. AdAlysis founder, Brad Geddes, discusses in detail the importance of A/B testing and examines the leading ad testing solutions on the market. Ryan Saurer from Boost Media looks at testing ad creative and Sandra and Stewart from the Acquisio Trading Desk look at testing displa...

  • Selling display display to your smb clients final

    Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.

  • Inventory aware campaigns in the automotive industry final

    Advertising only the products that are in stock can be a real challenge. Learn to overcome these challenges, keeping your campaigns up to date with your inventory with both your search and display campaigns. Acquisio partners discuss the importance of automation with inventory-feed campaigns to increase efficiency and improve performance.

  • Selling Display to Your SMB Clients

    Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.

  • Technical revolution of digital marketing

    Join Bryan Minor, Acquisio’s Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing to discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secre...

  • Pricing engine acquisio local sem webinar-final

    As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so mu...

  • Technical Revolution of Digital Marketing

    While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor, presents his latest discoveries, insights and kn...

  • Retargeting & Prospecting: What's your strategy for the holiday season?

    With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What’s your strategy and why? We will help unlock the answers to those eve...

  • 9 Hacks for Custom Automation

    Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You’ve probably already done some automation with your account(s), but chances are, you haven’t discovered all of these automation tricks! Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing will list out 9 hacks to customize your automation, save you time,...

  • 2016 the year of machine learning 12.16.2015

    Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry.

  • Get more leads: How diversifying ad spend is better for business

    Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.

  • Choosing the Right Trading Desk for Your Display Programmatic Buying

    This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising. With so many display buying services and vendors out there, it can be overwhelming to find exactly wha...

  • Marketing automation solutions webinar (part 2)

    In this webinar, expanding on Acquisio’s recent Guide to the Best Marketing Automation Solutions, follow some of the leading voices in digital marketing as they discuss the best automation solutions in ad testing, creative and reporting.

Acquisio

Category: Conversion
Type: Landing Page

Generated 5 months ago

Acquisio

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • The Bigger Picture On Cart Abandonment That Most People Are Missing

    Most of the articles on how to recover abandoned shopping carts overlook an important question: why do people abandon their shopping carts? Let’s have a look at the problem in a more holistic perspective, looking at both how to prevent abandonment and how to recover sales after the cart has been abandoned. The reasons for […] The post The Bigger Picture On Cart Abandonment That Most People Are Mis...

  • How Machine Learning Will Grow Your Business

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to accept that machines are far better at being mechanical than humans. In the bustling world […] The post How Machine Learning Will Grow Your Business app...

Acquisio

Category: Content
Type: Blog Article

Generated 6 months ago

Acquisio

Category: Content
Type: Blog Article

Generated 7 months ago

Acquisio

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Acquisio

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Acquisio

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Acquisio

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Acquisio

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Acquisio

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Acquisio

Category: Content
Type: Blog Article

Generated 7 months ago

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