Agentic AI in Go-to-Market: What Works vs. What’s Hype

AI agents are rapidly becoming the way GTM teams sell. Which ones actually work?

A few years ago, agentic AI for go-to-market was mostly conjecture and grand ideas. We all dreamed big about how an army of always-on, ultra-smart AI agents would revolutionize the way we sell.

Fast forward to today. Some of those big ideas are still pipe dreams, but others have hardened into revenue-driving practices that category leaders use to outsell their competitors.

Join Jon White, Chief Product Officer at Crayon, and Kelly Xu, Head of Solutions and Growth Product Marketing at Glean, as we dig into what’s working in agentic AI for go-to-market today and what’s still hype.