Crayon

On-demand webinar · Recorded October 28th

Building Competitive Intelligence Apps with Crayon and Claude

Compete teams at Zapier, GoTo and Crayon walk through the apps they’ve built on their competitive data with Claude, and how each one is put together. You’ll see:

  • The call prep brief Zapier’s sellers pull from Crayon before competitive deals
  • GoTo’s battlecard personalizer, which builds a slide for every deal
  • An agent that finds the right customer reference for every competitive deal

Plus one app we built live, from a registrant’s idea.

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The full session, about an hour.

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Jon White
Jon White
Chief Product Officer
Crayon
Joe Stych
Joe Stych
Senior Lead, Agentic GTM
Zapier
Catherine Sorensen
Catherine Sorensen
Staff Product Marketing Manager
GoTo
Shannon De Marco
Shannon De Marco
Product Marketing Manager
Crayon

The full session

60 minutes

Compete teams are pairing Crayon with AI tools like Claude.

They create exactly what their company needs, all running on the competitive data Crayon already collects for them.

Watch Jon White, Crayon CPO, Joe Stych from Zapier, Catherine Sorensen from GoTo and the Crayon team walk through real builds, plus one we built live. You’ll walk away with a plan for that idea you’ve been sitting on.

In the recording

  1. Why software is opening up to AI, and what it means for compete teamsJon White, Crayon
  2. Competitive research in Claude with Crayon connectedJon White, Crayon
  3. How Zapier’s sellers and agents pull Crayon into their own tools, and the weekly Market Pulse that keeps comparison pages currentJoe Stych, Zapier
  4. GoTo’s battlecard personalizer, which builds a slide for every deal from Gong calls and CrayonCatherine Sorensen, GoTo
  5. An agent that finds the right customer reference for every competitive dealShannon De Marco, Crayon
  6. Live build: a competitive signal dashboard, built on Crayon’s Insights API during the sessionThe Crayon team

We built one app live, from a registrant’s idea.

Registrants sent in ideas, attendees voted, and the Crayon team built the winner with Claude on Crayon’s Insights API while the speakers presented. You’ll see the finished app before the session wraps.

Watch the recording