Crayon

Live webinar · Wednesday, October 28th · 11am PT / 2pm ET

Building Competitive Intelligence Apps with Crayon and Claude

You’ve probably had an idea for something you wanted to build with your competitive data or a way to radically improve your research process. Maybe:

  • A deal-centric brief that lands in every rep’s inbox before a call
  • A weekly dashboard of competitor threats for your leadership team
  • An AI-powered verticalization of all your competitive content

Now you can build all that and more yourself.

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Jon White
Jon White
Chief Product Officer
Crayon
Joe Stych
Joe Stych
Senior Lead, Agentic GTM
Zapier
Catherine Sorensen
Catherine Sorensen
Staff Product Marketing Manager
GoTo
Shannon De Marco
Shannon De Marco
Product Marketing Manager
Crayon

Compete teams are pairing Crayon with AI tools like Claude.

They create exactly what their company needs, all running on the competitive data Crayon already collects for them.

Join Jon White, Crayon CPO, Joe Stych from Zapier, Catherine Sorensen from GoTo and the Crayon team for a run of real builds, plus one we build live. You’ll walk away with a plan for that idea you’ve been sitting on.

This session will cover

  1. Why software is opening up to AI, and what it means for compete teamsJon White, Crayon
  2. Competitive research in Claude with Crayon connected, plus an app we built on topJon White, Crayon
  3. How Zapier’s sellers and agents pull Crayon into their own tools, and the weekly Market Pulse that keeps comparison pages currentJoe Stych, Zapier
  4. GoTo’s battlecard personalizer, which builds a slide for every deal from Gong calls and CrayonCatherine Sorensen, GoTo
  5. An agent that finds the right customer reference for every competitive dealShannon De Marco, Crayon
  6. Live build: an app you suggest, built on Crayon’s APIs during the sessionThe Crayon team

Suggest an app, and we’ll build it during the session.

After you register, we’ll email you to ask what you’d build with your competitive data. We’ll pick one idea and build it on Crayon’s APIs with Claude during the session, so you see the first version before we wrap up.

Register now