Publications

Do you really understand your competitors? Find out now!

Crayon Publication - eBook: Marketer's Guide to Intel-Driven Content

eBook: Marketer's Guide to Intel-Driven Content

January, 2017

How can you be differentiated in your content marketing if you don't know what the competition is saying?

Crayon Publication - Templates & Playbook: Distributing Marketing Intel In Your Organization

Templates & Playbook: Distributing Marketing Intel In Your Organization

December, 2016

Your competitor just launched a hot new feature. Does your product team know?

Crayon Publication - The Marketer's Guide to Competitive Intelligence

The Marketer's Guide to Competitive Intelligence

October, 2016

You know exactly what’s happened within your marketing funnel this year and can’t wait to report an impressive 22% increase in demo conversion rate over last year. Nice!

Crayon Publication - Web Design Collaboration 101 for Marketers

Web Design Collaboration 101 for Marketers

January, 2016

Does the mere thought of collaborating with your design team scare you? Do you want to know how to improve communication with designers when working together on projects?

Crayon Publication - Crayon Competitive Intelligence Analysis Guide

Crayon Competitive Intelligence Analysis Guide

January, 2016

How can you stay ahead of the competition if you don't know where they're going? Are you missing key moves your competitors are making? Don't be the last one to know what your competitors are doing.

Crayon Publication - State of Video Report, October 2015

State of Video Report, October 2015

October, 2015

Crayon recently completed The State of Video report, measuring current adoption rates and usage trends of video on home pages.

Crayon Publication - Home Page Coffee Table Book by Crayon

Home Page Coffee Table Book by Crayon

June, 2015

Marketing isn't about arts & crafts. It's about building assets that drive traffic, conversions, brand equity, and enterprise value.

Crayon Publication - Comp Intel Types Guide

Comp Intel Types Guide

The greatest sales & marketing advantage today is information. The team with the best intel wins. This guide covers the 94 primary categories of intel that market & competitive intelligence teams should be tracking to get an informational advantage relative to the competition.

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