---
title: Grade your CI program — 2026 State of Competitive Intelligence | Crayon
description: Answer six quick questions and get a personalized competitive intelligence maturity grade, benchmarked against this year's State of CI companies.
---

Crayon · 2026 State of Competitive Intelligence

# How does your CI program stack up?

Answer six quick questions and get a personalized maturity grade, benchmarked against this year's State of CI companies. Takes about a minute.

Question 1 of 6

Do you track specific KPIs for your competitive program?

Measurement is the single biggest predictor of whether a program proves its value.

No KPIs in place yet

A few activity metrics, like content produced

Outcome metrics, like content usage or influenced pipeline

Competitive win rate and revenue impact, reviewed regularly

What do you run your competitive program on?

Two-thirds of teams now run a dedicated platform.

Scattered docs, slides, and spreadsheets

A shared drive or wiki

A general enablement or content tool

A dedicated CI platform, like Crayon

Do you have an executive sponsor for compete in sales?

Sponsored teams are 2.5× more likely to reach $1M+ in impact.

No executive involvement

Informal support from a manager

A sales leader who champions it occasionally

An exec sponsor in sales who actively backs the program

How often does competitive intel reach your sellers?

Sharing weekly or faster is one of the strongest predictors of revenue impact.

Rarely, or only when someone asks

Quarterly

Monthly

Weekly or faster

Where does competitive intel live for your reps?

The best programs meet sellers where they already work.

They have to go hunt for it

One place, like a folder or wiki

Pushed to one channel they use, like Slack or the CRM

In the flow of work: CRM, Slack or Teams, and enablement tools

How are you using AI in your competitive program?

AI in the sales motion is the widest dividing line in this year's data.

Not yet

Occasional, ad hoc prompts

AI drafts our competitive content

AI agents prep reps and surface intel in live deals

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Last step

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Tell us where to send your results, plus the full benchmark report.

First name

Last name

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By submitting, you agree to receive the 2026 State of Competitive Intelligence report and occasional updates from Crayon. We'll never share your information.

Your CI maturity grade

0%

Your tier

[Get your full CI assessment →](https://www.crayon.co/demo) [Read the full report](https://www.crayon.co/state-of-competitive-intelligence-2026)

Your progress

0/6

Six quick questions. We'll grade your program against this year's State of CI cohort.

CRAYON.

© 2026 Crayon, Inc. All rights reserved. · The 2026 State of Competitive Intelligence, 9th Edition.

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