Crayon · 2026 State of Competitive Intelligence

How does your CI program stack up?

Answer six quick questions and get a personalized maturity grade, benchmarked against this year's State of CI companies. Takes about a minute.

Question 1 of 6
Do you track specific KPIs for your competitive program?

Measurement is the single biggest predictor of whether a program proves its value.

What do you run your competitive program on?

Two-thirds of teams now run a dedicated platform.

Do you have an executive sponsor for compete in sales?

Sponsored teams are 2.5× more likely to reach $1M+ in impact.

How often does competitive intel reach your sellers?

Sharing weekly or faster is one of the strongest predictors of revenue impact.

Where does competitive intel live for your reps?

The best programs meet sellers where they already work.

How are you using AI in your competitive program?

AI in the sales motion is the widest dividing line in this year's data.

Last step

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Six quick questions. We'll grade your program against this year's State of CI cohort.