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Flatiron Health pulls competitive signals out of the noise to
establish differentiated strategies

Group 57
Mar 16, 2022 ·
  • Healthcare
  • Corporate Strategy
  • Culture of CI
  • Sales Engagement

New York, NY



Company Size



Information Technology

The opportunity

Though Flatiron had an abundance of institutional knowledge about the market and competitors, much of this information was discussed on an ad hoc basis to nurture new deals or client relationships. The team lacked a consistent strategy around collecting, analyzing, and distributing competitive information.

The activation

Crayon has become the go-to resource for competitive research, and a primary input for delivering the right intel at the right time to the right stakeholders. The team has been able to produce more competitive resources with better intelligence in less time, providing benefits both in and out of the Product Marketing & Strategy team.

"Every time a competitor did something, we jumped into a reactive mode, starting from scratch to find messaging, product details, customer feedback, and everything else we needed. We had a real organizational gap in market and competitive intelligence."

Director of Product Marketing and Strategy at Flatiron

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

Director of Product Marketing and Strategy at Flatiron

“What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need. ”

Product Marketing and Strategy Manager at Flatiron

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.