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Amerifirst + CRAYON

Amerifirst Home Mortgage drives smart marketing investments with
Crayon competitive intelligence

Group 57
Mar 16, 2022 ·
  • Real Estate
  • Actionable Insights
  • Competitive Data
  • Corporate Strategy

Kalamazoo, MI



Company Size



Financial Services

The opportunity

As an independent company, Amerifirst had some unique opportunities to succeed in the insurance market. However, the team was still collecting competitive intel manually, which didn’t allow them to leverage their market position.

The activation

Amerifirst is now able to monitor a wide range of competitors, from small local lenders to large national brands. The team is able to jump on great marketing opportunities, make informed decisions on where to invest, and secure internal buy-in to grow marketing overall.

"Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments."

Marketing Manager at Amerifirst

“Crayon is a must-have for understanding where we are as a business and where we can go. Without Crayon, we wouldn’t have the deep grasp of our industry and competitors down to the details of their marketing investments.”

Marketing Manager at Amerifirst

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.