ZoomInfo + Crayon

Read about why 90 percent of ZoomInfo's sales team is now
engaging with CI deliverables.

Group 57
  • Sales / Marketing Enablement
  • Actionable Insights

Vancouver, WA



Company Size



Software & Tech

The opportunity

As a fast-growing company in a crowded market, ZoomInfo needed a platform that helped it stay up-to-date on competitors while also helping new employees get up-to-speed right away.

The activation

Crayon-curated insights have helped not only enable the sales team, but have been engaged with throughout the entire organization, from roadmaps to product launches to executive strategy. 

"The process of building and maintaining battlecards in Crayon is so intuitive, especially when you integrate them into a content management platform. This was definitely the biggest organization-wide win for us—just the overall confidence our sales team now has in handling competitive conversations."

Senior Product Marketing Manager at ZoomInfo

"The days of competitive intel working in a silo, or only being talked about at the board level are over. The companies that embrace organization-wide competitive programs will come out on top."

Senior Product Marketing Manager at ZoomInfo

"Everyone stays informed, even when there are constant shifts in our landscape."

Senior Product Marketing Manager at ZoomInfo

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.