Crayon recognized as the PMA Pulse leader for competitive intelligence for a 3rd consecutive year. Find out why →

Klaviyo + CRAYON

Klaviyo improves competitive win rates with dynamic battlecards
and real-time intelligence

Group 57
  • Marketing / Advertisting Technology
  • Actionable Insights
  • Culture of CI
  • Sales Engagement

Boston, MA



Company Size



Software & Tech


Increase in competitive win rate using Crayon


Business growth since starting to use Crayon

The opportunity

Competitive intelligence at Klaviyo was done using a Google Sheet — a manual process for collecting data and distributing it to the team. As a result, information was constantly out of date, not reflective of industry changes, and hard to distribute across the team.


Crayon became the centralized hub of competitive intelligence for Klaviyo, and competitive win rates increased as much as 59% since rolling out Crayon Battlecards.

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

Director of Product Management at Klaviyo

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

Product Marketing Manager at Klaviyo

"Our competitive landscape makes staying on top of CI difficult, but having Crayon from the beginning has given me peace of mind that we are staying one step ahead of our competition."

Product Marketing Manager at Klaviyo

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.