Fuze + CRAYON

Fuze cuts through the noise to stay ahead of competitors and
sales requests with Crayon competitive intelligence

Group 57
Mar 16, 2022 ·
  • Cloud / Cybersecurity
  • Actionable Insights
  • Corporate Strategy
  • Culture of CI
Fuze_AD-1
HeadQuarters

Boston, MA

Founded

2006

Company Size

100-500

Industry

Software & Tech

The opportunity

Fuze competes with a diverse set of companies that includes communications as a service platforms but also point solutions for business collaboration and communication. The list of relevant companies seemed to be ever-growing - new names popping up on sales calls every week.

The activation

Leveraging Crayon intel every day has allowed the Fuze team to pick up on subtle competitive moves and engage stakeholders in a timely way. This level of insight allows Fuze to inform investment decisions with market intelligence to gain a competitive advantage.

"Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem."

Senior Director of Product Marketing at Fuze

"Crayon provides a timely view into our market so that we can stay in the know and find opportunities to act."

Portfolio Program Manager at Fuze

"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds intelligence we never would have found before."

Senior Director of Product Marketing at Fuze

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.