---
title: ZoomInfo Case Study
description: Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables.
---

[Competitive Intelligence Case Studies | Crayon ](https://www.crayon.co/case-studies-old)

# [ZoomInfo Case Study](https://www.crayon.co/case-studies-old/zoominfo)

 Written by [Xavier Holland](https://www.crayon.co/case-studies-old/author/xavier-holland) | Mar 16, 2022 5:32:33 PM

#### The opportunity

As a fast-growing company in a crowded market, ZoomInfo needed a platform that helped it stay up-to-date on competitors while also helping new employees get up-to-speed right away.

#### The activation

Crayon-curated insights helped not only enable the sales team, but saw increased engagement throughout the entire organization, from roadmaps to product launches to executive strategy. 

[View full post](https://www.crayon.co/case-studies-old/zoominfo)

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