---
title: Viant Case Study
description: Learn how Viant teamed up with Crayon to streamline competitive intel.
---

[Competitive Intelligence Case Studies | Crayon ](https://www.crayon.co/case-studies-old)

# [Viant Case Study](https://www.crayon.co/case-studies-old/viant)

 Written by [Madison Blask](https://www.crayon.co/case-studies-old/author/madison-blask) | Mar 22, 2023 5:03:46 PM

For more than two decades agencies and brands have leveraged Viant to execute their digital advertising campaigns. This prominent position comes with no shortage of competitors — so keeping Viant’s status as an [industry leader](https://www.businesswire.com/news/home/20221108005302/en/Viant-Named-a-Leader-in-G2%E2%80%99s-Latest-Demand-Side-Platform-Grid%C2%AE) is a top priority.

In the hopes of streamlining their competitive intelligence function, Viant’s Product Marketing team sought out a solution that could provide the secure, current competitive intel necessary to maintain their leadership position.

[View full post](https://www.crayon.co/case-studies-old/viant)

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