---
title: Mural Case Study
description: Read about how Crayon has helped Mural's PM team go beyond just enabling sales to support marketing, product development, and executive decision-making.
---

[Competitive Intelligence Case Studies | Crayon ](https://www.crayon.co/case-studies-old)

# [Mural Case Study](https://www.crayon.co/case-studies-old/mural)

 Written by [Xavier Holland](https://www.crayon.co/case-studies-old/author/xavier-holland) | Apr 13, 2022 2:27:57 PM

#### The opportunity

When the pandemic hit, the digital whiteboarding space exploded with activity, giving MURAL a whole new slew of competitors, big and small. The company needed to compete proactively in an increasingly crowded field.

#### The results

Crayon helped MURAL continue to thrive in an exploding industry, going beyond just sales enablement to influence product, marketing and executive decision-making.

[View full post](https://www.crayon.co/case-studies-old/mural)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Xavier Holland"
  },
  "dateModified" : "2022-12-01T16:40:45.095Z",
  "datePublished" : "2022-04-13T14:27:57Z",
  "headline" : "Mural Case Study",
  "image" : {
    "@type" : "ImageObject",
    "height" : 203,
    "url" : "https://www.crayon.co/hubfs/Mural_feature.png",
    "width" : 907
  },
  "mainEntityOfPage" : "https://www.crayon.co/case-studies-old/mural",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Case Study Blog"
  }
}
```