Competitive Intelligence Case Studies | Crayon

Mastercard Case Study

Written by Erik Mansur | Mar 21, 2022 1:23:44 PM

The opportunity

Mastercard Payment Gateway Services (MPGS) faces constant and relentless challengers, and needed to level up its Competitive Intelligence program during a global pandemic.

The results

MPGS used Crayon to help adopt the POV of their competitors, creating a defensive playbook that allows departments across the organization to confidently anticipate competitive threats.