---
title: Klaviyo Case Study
description: Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence.
---

[Competitive Intelligence Case Studies | Crayon ](https://www.crayon.co/case-studies-old)

# [Klaviyo Case Study](https://www.crayon.co/case-studies-old/klaviyo)

 Written by [Lauren Kersanske](https://www.crayon.co/case-studies-old/author/lauren-kersanske) | Mar 16, 2022 9:04:12 PM

#### The opportunity

Competitive intelligence at Klaviyo was done using a Google Sheet — a manual process for collecting data and distributing it to the team. As a result, information was constantly out of date, not reflective of industry changes, and hard to distribute across the team.

#### The RESULTS

Crayon became the centralized hub of competitive intelligence for Klaviyo, and competitive win rates increased as much as 59% since rolling out Crayon Battlecards.

[View full post](https://www.crayon.co/case-studies-old/klaviyo)

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