---
title: Amerifirst Case Study
description: Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence.
---

[Competitive Intelligence Case Studies | Crayon ](https://www.crayon.co/case-studies-old)

# [Amerifirst Case Study](https://www.crayon.co/case-studies-old/amerifirst)

 Written by [Lauren Kersanske](https://www.crayon.co/case-studies-old/author/lauren-kersanske) | Mar 16, 2022 9:15:58 PM

#### The opportunity

As an independent company, Amerifirst had some unique opportunities to succeed in the insurance market. However, the team was still collecting competitive intel manually, which didn’t allow them to leverage their market position.

#### The results

Amerifirst was able to monitor a wide range of competitors — from small local lenders to large national brands — allowing the team to jump on great marketing opportunities, make informed decisions on where to invest, and secure internal buy-in to grow marketing overall.

[View full post](https://www.crayon.co/case-studies-old/amerifirst)

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