---
title: Allego Triples Sales Win Rates with Crayon
description: Since using Crayon, win rates against Allego's top competitor are at 95%.
---

[Competitive Intelligence Case Studies | Crayon ](https://www.crayon.co/case-studies-old)

# [Allego Triples Sales Win Rates with Crayon](https://www.crayon.co/case-studies-old/allego)

 Written by [Lauren Kersanske](https://www.crayon.co/case-studies-old/author/lauren-kersanske) | Feb 6, 2022 5:46:36 PM

#### The opportunity

The Allego product marketing team struggled to provide ongoing intelligence on competitors as changes in the market occurred, leading to unvalidated, piecemeal competitor intel. As a result, sales win rates were low — and declining.

#### The results

The Allego team heavily used Slack and Allego for sales communication, and plugged Crayon into that existing workflow. In less than 6 months of using Crayon, the sales win rate in its competitive segment doubled, and the win rate against a top competitor tripled to 95%.

[View full post](https://www.crayon.co/case-studies-old/allego)

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