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Crayon Competitive Intelligence Blog

The Importance Of Competitive Intelligence for Startups - How and Why to Get Buy-In

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Emily Dumas on Wed, Jun 6, 2018

No matter the size of the organization, every business should have a competitive intelligence strategy. Larger organizations will typically have a well-rounded strategy team to handle their competitive analyses, but a small startup likely doesn't have the resources to build out a whole CI team, especially in the early stages. While it may be difficult to balance competitive intelligence against the many other initiatives of a rapidly growing startup, CI is essential for a startup to disrupt,...

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