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Crayon Competitive Intelligence Blog

How to Use Your Competitors’ Twitter Activity to Your Advantage

Picture of Emily Dumas
Emily Dumas on Thu, Mar 1, 2018

Everyone’s marketing team works hard to build a strong social presence for their brand. But how aware are they when it comes to the social presence of competitors? Social media isn’t an easy outlet to track on your own when you have multiple competitors. This is especially true today when most companies have multiple accounts – Facebook, Twitter, LinkedIn, Snapchat, and Instagram; all of which they’re posting to multiple times per day. But, there are a few different things you can view, at a...

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