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Crayon Competitive Intelligence Blog

Four Ways to Analyze Your Sales Enablement Program to Improve Sales Success

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Emily Dumas on Wed, Jun 26, 2019

How do you know if your sales enablement efforts are effective? It's important to not only deliver a variety of sales enablement resources, but to also circle back and analyze their impact on your sales team. There are a number of analyses you can do to get visibility into the results you are driving through your sales enablement efforts. By diving into these types of analyses, you can apply everything you now know about sales enablement materials, sales training, and templates, to improve your...

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Achieving Sales and Marketing Alignment through Sales Enablement

Guest Blogger on Wed, Jun 5, 2019

The following post was written by Marissa Gbenro, the Sr. Content Marketing Strategist at Highspot. Prior to life at Highspot, she worked to drive corporate marketing strategy for TrueBlue across 600...

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Five Tips To Help Your Sales Reps Win Competitive Deals

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Lauren Kersanske on Tue, Jun 4, 2019

87% of Competitive Intelligence (CI) professionals say that their market has gotten more competitive in the last three years, according to the 2019 State of Competitive Intelligence. In the same...

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What is the Difference Between Sales Operations and Sales Enablement?

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Emily Dumas on Thu, May 16, 2019

Back in the 1970s, Xerox recognized the need for a support team that handled many of the basic operations and logistics essential for a successful sales team. The support team took over core sales...

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How to Combine Tactical and Educational Competitive Intelligence for Sales Success

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Tom Heys on Tue, Apr 30, 2019

Sales are often primary clients of competitive intelligence (CI) in companies and also one of the best channels to drive measurable value through battlecards. By making intel more accessible and...

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How to Architect Your CRM for Stronger Win/Loss Analysis

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Tom Heys on Thu, Mar 28, 2019

Once you’ve decided to tackle win/loss analysis as an organization, the next natural step is to invest some time and thought into how you will go about collecting the data. Win/loss interviews –...

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3 Sales Enablement Challenges & How to Overcome Them

Guest Blogger on Tue, Mar 5, 2019

The following post was written by Meg Guarente, Product Marketing Manager at Seismic, the leading B2B marketing enablement and sales enablement software solution. Meg has over 7 years of experience...

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Sales Enablement is Everyone’s Job: How Each Area of Marketing Enables Sales

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Ellie Mirman on Fri, Mar 1, 2019

As companies grow, sales teams get bigger, and sales cycles become more complex, many businesses invest in a sales enablement function within the marketing team. Marketers, who are tasked with...

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Top 3 Sales Consequences for Ignoring Competitive Intelligence

David Donlan on Thu, Feb 21, 2019

The sales process we know today is remarkably different from the sales process of a decade ago. Years ago, prospects had an average of four to five choices for any product or service they were...

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7 Key Sales Enablement Metrics You Should be Tracking

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Emily Dumas on Thu, Jan 17, 2019

Sales enablement is an essential strategy within every successful organization. Sales enablement is the process of ensuring that your sales team is armed with beneficial tools and resources to help...

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