<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

9 B2C Product Marketing Metrics from Marketing Leaders

Picture of Emily Dumas
Emily Dumas on Thu, Apr 9, 2020

Measuring the impact of product marketing is an ongoing process for many organizations. Some product marketers have found it hard to quantify their efforts and tie it to business impact. The truth is, product marketing has a significant impact on business, for both B2B and B2C companies. In fact, product marketing has an impact on the ultimate KPI - revenue. 

Previously, we’ve asked B2B product marketing leaders to weigh in on the most important metrics to track. Now, we’ve asked B2C marketing...

Read More >

How to Balance Customer & Competitor Centric Messaging

Picture of Ben Cope
Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...

Read More >

4 Components of the Product Marketing Loop

Guest Blogger on Tue, Mar 31, 2020

The following article was written by Anand Patel. Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product...

Read More >

Eight Key Product Marketing Interview Questions

Picture of Ben Cope
Ben Cope on Tue, Mar 10, 2020

The hiring process for product marketing roles is unusually difficult compared to most other roles. Product marketers have a substantial breadth of responsibility and level of cross-functional...

Read More >

5 Expert Tips for Improving Your Sales Enablement Strategy

Picture of Emily Dumas
Emily Dumas on Fri, Feb 21, 2020

Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes,...

Read More >

Planning and Skills Development Product Marketers Need For the Year Ahead

Picture of Alicia Thomas
Alicia Thomas on Thu, Jan 2, 2020

2020 is at our doorstep, and if you’re like most product marketers, you’re likely being pulled in a dozen or so directions as you strive to support various teams and initiatives across your...

Read More >

12 Books You Should Add to Your 2020 Product Marketing Reading List

Picture of Emily Dumas
Emily Dumas on Mon, Dec 30, 2019

Happy New Year! Now it’s time to get ready for the year ahead, put together your resolutions and goals, and start the year off strong. One resolution I’m sure is on everyone’s list - read more. This...

Read More >

2020: The Year of the Product Marketer

Picture of Ben Cope
Ben Cope on Tue, Dec 17, 2019

The nature of product marketing is constantly evolving. Campaign marketers chase new channels each year, content marketers adopt new content mediums; the phenomenon of change isn’t unique to product...

Read More >

16 Questions to Answer in Your Product Marketing Plan

Picture of Ellie Mirman
Ellie Mirman on Fri, Dec 13, 2019

As the new year inches closer and closer, it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging...

Read More >

Your Product Launch Questions Answered by a HubSpot Product Marketing Leader

Picture of Emily Dumas
Emily Dumas on Mon, Nov 25, 2019

AMA: Hubspot Principal Product Marketing Manager, Marcus Andrews on Product Launches originally appeared on Sharebird - the place to see how people at top companies do product marketing.

Answers by ...

Read More >