<img src="//bat.bing.com/action/0?ti=5668523&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Crayon Competitive Intelligence Blog

How to Prioritize the Never-Ending List of Product Marketing Initiatives

Picture of Ellie Mirman
Ellie Mirman on Tue, May 19, 2020

Product marketing job descriptions can vary significantly from one company to the next… and sometimes even seem like they vary from one day to the next. That’s because product marketers wear many hats and are constantly going between radically different tasks and stakeholders. From crafting messaging in one moment to analyzing product usage data the next to demoing the latest product feature on a sales call a moment later, product marketers serve many internal and external customers in very...

Read More >

Product Marketers: The Subject Matter Experts

Picture of Ben Cope
Ben Cope on Fri, May 8, 2020

Product marketing is a uniquely diverse function, and as such, product marketers tend to come from varying backgrounds and possess differing strengths. Some product marketers are master storytellers....

Read More >

Art of the Pivot: How to Find your Perfect Product Market Fit

Guest Blogger on Tue, Apr 28, 2020

The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered...

Read More >

10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

Picture of Ellie Mirman
Ellie Mirman on Tue, Apr 14, 2020

The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...

Read More >

9 B2C Product Marketing Metrics from Marketing Leaders

Picture of Emily Dumas
Emily Dumas on Thu, Apr 9, 2020

Measuring the impact of product marketing is an ongoing process for many organizations. Some product marketers have found it hard to quantify their efforts and tie it to business impact. The truth...

Read More >

How to Balance Customer & Competitor Centric Messaging

Picture of Ben Cope
Ben Cope on Fri, Apr 3, 2020

Formulating messaging that resonates with your target market is a challenging endeavor. Strong messaging needs to concisely demonstrate differentiated value that addresses the unique goals and...

Read More >

4 Components of the Product Marketing Loop

Guest Blogger on Tue, Mar 31, 2020

The following article was written by Anand Patel. Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product...

Read More >

Eight Key Product Marketing Interview Questions

Picture of Ben Cope
Ben Cope on Tue, Mar 10, 2020

The hiring process for product marketing roles is unusually difficult compared to most other roles. Product marketers have a substantial breadth of responsibility and level of cross-functional...

Read More >

5 Expert Tips for Improving Your Sales Enablement Strategy

Picture of Emily Dumas
Emily Dumas on Fri, Feb 21, 2020

Product marketers are responsible for a wide range of tasks, that without them, many teams would be left scrambling. One team that relies heavily on product marketers is the sales team. Oftentimes,...

Read More >

Planning and Skills Development Product Marketers Need For the Year Ahead

Picture of Alicia Thomas
Alicia Thomas on Thu, Jan 2, 2020

2020 is at our doorstep, and if you’re like most product marketers, you’re likely being pulled in a dozen or so directions as you strive to support various teams and initiatives across your...

Read More >