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Crayon Competitive Intelligence Blog

Planning a Successful Sales Kickoff - 16 Tips from Marketing Leaders

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Ellie Mirman on Tue, Jan 8, 2019

It’s that time of year again -- when we gather the entire sales team together, energize them, educate them, and align them for success in the new year. This effort often falls to the team that we frequently turn to for connecting and communicating across teams: Marketing. It’s no small feat to tackle this annual event, so we turned to marketing leaders to get their tips for a successful kickoff and hear what they’re struggling with this time around.

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[New Data] 77% of Businesses Say Holistic Market Intelligence is Critical to Win Against Competition

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Ellie Mirman on Tue, Jan 16, 2018

Today we’re excited to share the results the largest survey on market and competitive intelligence practices. Crayon’s 2018 State of Market Intelligence Report dives into the best practices,...

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How to Decode Your Competitor's Strategy with Predictive Intelligence

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Ellie Mirman on Tue, Jan 2, 2018

A new year is upon us, and with it annual plans with new key initiatives for 2018. While you are crafting and executing your plan, so are your competitors… how will your plan succeed in light of...

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Competitor Analysis Trends: How to Spot Them & What They Mean [+ New Crayon Dashboard!]

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Ellie Mirman on Tue, Dec 5, 2017

Keeping tabs on your competitors involves more than monitoring their announcements or online reviews. Competitive intelligence requires analysis in order to turn information into actionable insights....

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20+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

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Matt Desilet on Wed, Oct 25, 2017

Competitive intelligence skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics and strategies popping up and “best practices”...

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Business Case Template: The Case for Competitive Intelligence

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Ellie Mirman on Tue, Oct 10, 2017

Would you like to be oblivious of your competitors? Of course not, though a world of blissful ignorance can sound appealing. No one wants to be blind-sided or overtaken by a competitor, no matter how...

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What We Can Learn From Our Competitors' Customers

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Matt Desilet on Fri, Sep 15, 2017

 

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Your Competitive Intelligence SWOT Cheat Sheet

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Matt Desilet on Wed, Aug 30, 2017

The web is full of noise about "optimizing strategy." The explosion of B2B content marketing has flooded our inboxes with playbooks about improving your marketing and competitive intelligence...

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How and Why to Learn from Aspirational Competitors

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Ellie Mirman on Wed, Jul 12, 2017

"We are disruptors in our space, we don't have direct competitors."

Many times I have heard that statement, especially from startups, and it has been followed by the refrain that looking at...

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How to Make Product Marketing Strategic: Start with Understanding the Market

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Ellie Mirman on Thu, Jun 15, 2017

On a scale of 1 to 4, is your product marketing function the quarterback or the waterboy? That was the question that came out of last week’s Product Marketing Conference, where many presenters spoke...

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