It’s that time of year again -- when we gather the entire sales team together, energize them, educate them, and align them for success in the new year. This effort often falls to the team that we frequently turn to for connecting and communicating across teams: Marketing. It’s no small feat to tackle this annual event, so we turned to marketing leaders to get their tips for a successful kickoff and hear what they’re struggling with this time around.
Today we’re excited to share the results the largest survey on market and competitive intelligence practices. Crayon’s 2018 State of Market Intelligence Report dives into the best practices,...
A new year is upon us, and with it annual plans with new key initiatives. While you are crafting and executing your plan, so are your competitors… how will your plan succeed in light of their...
Keeping tabs on your competitors involves more than monitoring their announcements or online reviews. Competitive intelligence requires analysis in order to turn information into actionable insights....
Would you like to be oblivious of your competitors? Of course not, though a world of blissful ignorance can sound appealing. No one wants to be blind-sided or overtaken by a competitor, no matter how...
The web is full of noise about "optimizing strategy." The explosion of B2B content marketing has flooded our inboxes with playbooks about improving your marketing and competitive intelligence...
Many times I have heard that statement, especially from startups, and it has been followed by the refrain that looking at...
On a scale of 1 to 4, is your product marketing function the quarterback or the waterboy? That was the question that came out of last week’s Product Marketing Conference, where many presenters spoke...
