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Every company that makes it onto the Fortune 500 list is part of a highly competitive industry, competing for a spot as an industry leader. The last industry we analyzed was the top one hundred tech companies. This time, we’re going to be analyzing the top healthcare companies on the 2019 Fortune 500 list. For the healthcare industry, 71 companies made it onto the 2019 Fortune 500 list. Let’s dive in and take a look at how these healthcare leaders position their online presence within the market.

In order to successfully sell your product, you need to have a complete understanding of your market. You need to understand the needs and pain points of your market to successfully position your products, execute product launches, and keep internal teams up to date on market trends. So, where can you gather all of this intel? Let's take a look at eight sources of competitive intelligence that will help boost your market research. 

Download the Guide to Competitive Intelligence for Product Marketing

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless number of resources available, and even more being released regularly. On top of that, there are new breakthroughs in your market every day. To ensure that you are gathering up-to-date information across your entire market, you want to make sure that you’re utilizing resources that have different objectives such as trend tracking, social media and keyword monitoring, survey capabilities, and audience analysis. Here’s our roundup of some great market research tools that will help you get the most out of your research.  

Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone? There’s no perfect arrangement that will work for every company, and as a result, every company takes their own approach to tackling competitive intelligence. In the 2018 State of Market Intelligence Report, we dug into what companies are doing in this area - how they are supporting competitive intelligence efforts with their people and resources. Here are the trends we found.