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Crayon Competitive Intelligence Blog

Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

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Ellie Mirman on Tue, Oct 22, 2019

I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this designation is a reflection of our commitment to helping customers drive meaningful impact in their organizations through competitive intelligence (CI).

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6 Companies With Brand Messaging That Stands Out in the Market

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Emily Dumas on Thu, Aug 15, 2019

What constitutes effective brand messaging? Why do some brands stand out more than others in their market?

Advertising legend David Ogilvy long ago offered this piece of advice regarding messaging:...

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Market Research Defined and How to Get Started

Guest Blogger on Fri, Aug 9, 2019

The following article was written by George Kuhn. George is the President of Drive Research, a market research company in New York. George has spent 15 years conducting market research and crafting...

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We Analyzed the Top Healthcare Company Websites from the Fortune 500 List - Here’s What We Discovered

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Emily Dumas on Fri, Apr 26, 2019

Every company that makes it onto the Fortune 500 list is part of a highly competitive industry, competing for a spot as an industry leader. The last industry we analyzed was the top one hundred tech...

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8 Sources of Competitive Intelligence to Boost Your Market Research

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Emily Dumas on Wed, Oct 17, 2018

In order to successfully sell your product, you need to have a complete understanding of your market. You need to understand the needs and pain points of your market to successfully position your...

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9 Market Research Tools That Every Analyst Should Explore

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Emily Dumas on Wed, Jun 27, 2018

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless...

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2018 Competitive Intelligence Report: Who's Responsible for Your Organization's Market Intelligence Function?

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Ellie Mirman on Mon, Feb 19, 2018

Who is responsible for competitive intelligence in an organization? Is it the VP Marketing? Product marketer? Business strategy lead? CEO? Is there a single owner or should it be owned by everyone?...

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Competitive Market Research: Study Shows How Companies Monitor Their Competitors

Colleen Ferguson on Thu, Feb 8, 2018

Monitoring is essential to any competitive intelligence strategy, as it allows a company to stay on top of what competitors are doing at all times. The 2018 State of Market Intelligence Report...

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[New Data] 77% of Businesses Say Holistic Market Intelligence is Critical to Win Against Competition

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Ellie Mirman on Tue, Jan 16, 2018

Today we’re excited to share the results the largest survey on market and competitive intelligence practices. Crayon’s 2018 State of Market Intelligence Report dives into the best practices,...

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Market Intelligence: The Advantage Millions of Businesses Miss

Jonah Lopin on Thu, Jul 27, 2017

Millions of businesses understand what’s happening internally, but they’re blind to what’s happening outside the four walls of their company.

Most companies have awesome data on their own marketing...

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