Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes.
With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.
Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.
Nowadays, free market research tools and resources are abundant — and you’ll...