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Crayon Competitive Intelligence Blog

How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She was Executive Vice President and CMO at Ipswitch and held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise). At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest...

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Competitive Intelligence Planning for 2020: 15 Questions to Answer in Your Annual Plan

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Ellie Mirman on Mon, Dec 23, 2019

The new year is right around the corner and, with that, 2020 planning is kicking off. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How...

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How to Leverage the Top 10 Types of Competitive Intelligence

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Ellie Mirman on Thu, Dec 19, 2019

Competitive intelligence (CI) is hardly new—heck, it’s been around as long as businesses have had competitors. However, just because it’s old doesn’t mean it’s any easier. In our current age, ...

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What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

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Emily Dumas on Thu, Dec 5, 2019

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...

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8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

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Emily Dumas on Fri, Nov 22, 2019

Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent...

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Benchmark Your Competitive Win Rate [New Data]

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Ellie Mirman on Fri, Nov 15, 2019

Every business has competitors, whether that be status quo or a laundry list of similar companies. How effective we are at winning deals against our competitors is one of the key measures of a...

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How to Gather Your Competitors' Pricing Information

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Emily Dumas on Thu, Oct 31, 2019

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors....

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10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

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Emily Dumas on Thu, Oct 24, 2019

Choosing the best competitive intelligence (CI) solution for your business isn’t always a quick and easy process. To ensure that the solution you choose meets all of your needs and delivers results,...

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Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

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Ellie Mirman on Tue, Oct 22, 2019

I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this designation is...

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Competitor Tiers: How to Break Down Your Competitive Landscape

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Ellie Mirman on Fri, Oct 18, 2019

“Who are your competitors?” is a seemingly simple question that can be surprisingly difficult to answer. Do you answer with your most common competitors from a sales perspective? Or, the leaders in...

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