With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust the program. In the 2020 State of Competitive Intelligence report, we asked 1,000+ CI professionals what their top challenges are. We found that 95% of CI professionals struggle with at least one of the most common challenges. The top five challenges are,
The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can...
Competitive landscapes are fast-moving and complex. Professionals specialized in this field learn the best practices in capturing and analyzing competitor moves and translating that into effective...
One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have...
Competitive intelligence (CI) is not a new business function. The way businesses and CI practitioners are approaching competitive intelligence, however, is changing quickly. We recently surveyed...
If a business wants to maintain any sort of competitive advantage, having a competitive intelligence (CI) function is crucial. But how are businesses doing CI today? How much are they investing, and...
Today, we’re excited to share the results of the third annual market and competitive intelligence research study, the 2020 State of Competitive Intelligence report. This is the largest study on the...
The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...
The new year is right around the corner and, with that, 2020 planning is kicking off. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How...
Competitive intelligence (CI) is hardly new—heck, it’s been around as long as businesses have had competitors. However, just because it’s old doesn’t mean it’s any easier. In our current age, ...
