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Crayon Competitive Intelligence Blog

3 Reasons Why Marketing Leaders Should Prioritize Competitive Intelligence

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Emily Dumas on Wed, Jun 17, 2020

There are only so many hours in a day, and there are a lot of tasks that marketing teams tackle on a daily basis. When we think about competitive intelligence (CI), we most commonly think about its benefits for the product marketing and sales teams. But as new companies are popping up, companies are fighting for the top spot of the market leader. Brands are trying to find new ways to resonate with their target market and ultimately win more customers. Now, more than ever, marketing leaders need...

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6 Steps to Design a Successful Competitive Intelligence Process

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Emily Dumas on Fri, Jun 5, 2020

The foundational goals of a competitive intelligence program are to enable the organization to better understand their market, make stronger strategic decisions, and ultimately increase revenue. But,...

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How to Deliver Competitive Intelligence to Executive Leadership

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Ellie Mirman on Thu, Apr 30, 2020

Executive leadership makes critical business-directing decisions every day. In order for those decisions to be sound, executives need a clear view of the competitive landscape and how the company...

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Where is the Competitive Intelligence Industry Going? Predictions by Competitive Intelligence Experts

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Emily Dumas on Fri, Apr 24, 2020

With the continuous advancement of technology, the Competitive Intelligence (CI) industry has seen many changes over the last five to ten years. Technology aside, we’ve seen many trends arise that...

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Building an Intelligence Culture in your Organization

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Lauren Kersanske on Thu, Apr 16, 2020

Competitive Intelligence (CI) is growing. According to the recent State of Competitive Intelligence Report, more than half (57%) of businesses have CI teams of two or more dedicated CI professionals,...

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10 Online Events & Resources for Product Marketing & Competitive Intelligence Pros

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Ellie Mirman on Tue, Apr 14, 2020

The entire tech world, and many other industries, are suddenly grounded at home, working remotely. Events have been postponed or canceled, but we’re all still hungry to learn and develop. On top of...

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How to Brief Executive Leadership on Major Market Events

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Ellie Mirman on Tue, Mar 24, 2020

When a global market event takes hold and catches everyone by surprise, executives are left scrambling to get a handle on how their industry is responding. With the latest crisis, our customer...

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How to Practice Ethical Competitive Intelligence

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Emily Dumas on Fri, Mar 13, 2020

Competitive Intelligence (CI) is a critical part of a smart business strategy. Even still, Competitive Intelligence is questioned by those unfamiliar with the process. In particular, we often hear...

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3 Ways to Get Intel & Feedback for Your Competitive Intelligence Efforts

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Alicia Thomas on Wed, Mar 4, 2020

Baking a cake and crafting your competitive intelligence (CI) program surprisingly have a lot of overlap. If you’ve ever watched an episode of the Great British Baking Show, you’ll know there’s no...

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25+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

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Emily Dumas on Fri, Feb 28, 2020

Competitive intelligence (CI) skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics, strategies, and technologies popping up and,...

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Benchmark Your CI Investment: Differences Between Small Businesses and Enterprises

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Ellie Mirman on Wed, Feb 26, 2020

Sophisticated competitive intelligence (CI) programs are not built overnight. They require investment - in the form of people, budget, and time - that likely isn’t available on day one. Effective CI...

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3 Unique, Tactical Applications of Competitive Intelligence

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Ben Cope on Wed, Feb 19, 2020

Most marketers and competitive intelligence (CI) pros would agree that gathering competitive insights is only a valuable activity if those insights are used to further key business goals. Almost...

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Top 5 Competitive Intelligence Challenges and What You Can Do About Them

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Emily Dumas on Wed, Feb 12, 2020

With every new initiative comes its own set of challenges. Creating and executing a competitive intelligence (CI) program isn’t always easy, no matter how experienced the professional or how robust...

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How to Share Competitive Intelligence Across Your Organization [New Data]

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Emily Dumas on Fri, Jan 31, 2020

The Competitive Intelligence (CI) process can be time-consuming. Whether or not you’re a full-time CI professional, researching, analyzing, and communicating competitive intelligence information can...

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CI Experts Weigh In: How to Drive Engagement on CI Deliverables

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Ellie Mirman on Wed, Jan 29, 2020

Competitive landscapes are fast-moving and complex. Professionals specialized in this field learn the best practices in capturing and analyzing competitor moves and translating that into effective...

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KPIs for Competitive Intelligence: What to Measure & How to Drive Impact

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Alicia Thomas on Fri, Jan 24, 2020

One of the hardest problems for many competitive intelligence (CI) professionals is how to measure the impact of programs that they put into place. In fact, less than half (44%) of CI teams have...

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Competitive Intelligence is Maturing: Here’s What to Do About It

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Ben Cope on Wed, Jan 22, 2020

Competitive intelligence (CI) is not a new business function. The way businesses and CI practitioners are approaching competitive intelligence, however, is changing quickly. We recently surveyed...

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Does Competitive Intelligence Impact Revenue? [+13 Charts & Stats]

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Lauren Kersanske on Thu, Jan 16, 2020

If a business wants to maintain any sort of competitive advantage, having a competitive intelligence (CI) function is crucial. But how are businesses doing CI today? How much are they investing, and...

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2020 State of CI Report: New Data Shows 94% of Businesses Are Now Investing in Competitive Intelligence

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Ellie Mirman on Tue, Jan 14, 2020

Today, we’re excited to share the results of the third annual market and competitive intelligence research study, the 2020 State of Competitive Intelligence report. This is the largest study on the...

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How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...

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What is Competitive Intelligence? 10 Terms and Concepts You Need to Know

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Emily Dumas on Thu, Dec 5, 2019

Competitive Intelligence (CI) is an integral piece of every successful business strategy. It’s important for a company to understand where they stand within their market, so they can make...

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8 Examples of Competitive Commercials that Will Inspire You To Launch Your Own Competitive Campaign

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Emily Dumas on Fri, Nov 22, 2019

Poking fun at your competitors is a marketing tactic that has been used for years. Whether you’re making a discreet pass or totally throwing shade at your competition, competitive ads are prominent...

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Benchmark Your Competitive Win Rate [New Data]

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Ellie Mirman on Fri, Nov 15, 2019

Every business has competitors, whether that be status quo or a laundry list of similar companies. How effective we are at winning deals against our competitors is one of the key measures of a...

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How to Gather Your Competitors' Pricing Information

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Emily Dumas on Thu, Oct 31, 2019

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors....

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10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

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Emily Dumas on Thu, Oct 24, 2019

Choosing the best competitive intelligence (CI) solution for your business isn’t always a quick and easy process. To ensure that the solution you choose meets all of your needs and delivers results,...

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