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Crayon Competitive Intelligence Blog

Competitive Matrix Examples: 5 Ways to Compare Competitors

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Ellie Mirman on Tue, Apr 24, 2018

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Plotting and comparing solutions in a competitive matrix allows you to gain perspective and insight about where you fit into the overall playing field - how you stack up and where your strengths lie. Effective competitive matrix comparisons start with benchmarking your own company and creating a framework to evaluate each solution across a set of dimensions. Here are a few...

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Announcing $5M in Funding & Crayon's Next Chapter: Actionable Market Intelligence for Every Employee

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Jonah Lopin on Wed, Apr 11, 2018

I’m thrilled to announce that Crayon has raised $5M in new funding in a round led by Steve Anderson at Baseline Ventures, with participation from existing investor and board member Eric Paley at ...

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Competitive Analysis Requires Benchmarking Your Own Company

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Emily Dumas on Wed, Apr 4, 2018

Competitive analysis should be an integral part of every business’ strategy. Earlier this year, we conducted a survey and published the 2018 State of Market Intelligence Report to uncover how...

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