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Crayon Competitive Intelligence Blog

How to Gather Your Competitors' Pricing Information

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Emily Dumas on Thu, Oct 31, 2019

Pricing is one of the most sought-after pieces of competitive intelligence. But many companies keep their pricing under wraps, off their website, and especially out of the hands of their competitors. The way that products or solutions are priced can make or break a sale, especially when there are multiple solutions being evaluated. The more competitive an industry is, the harder it is to track down pricing. So, how can you get the pricing information you’re looking for? 

Rodney Rasmussen,...

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Competitive Intelligence Spotlight Series: August Jackson

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Emily Dumas on Tue, Oct 29, 2019

Crayon's Competitive Intelligence Spotlight  is an interview series where we chat with intelligence professionals  to get a glimpse into their careers and gain unique insight into competitive...

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10 Criteria to Evaluate When Buying a Competitive Intelligence Solution

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Emily Dumas on Thu, Oct 24, 2019

Choosing the best competitive intelligence (CI) solution for your business isn’t always a quick and easy process. To ensure that the solution you choose meets all of your needs and delivers results,...

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Independent Research Firm Names Crayon A “Leader” in Market and Competitive Intelligence

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Ellie Mirman on Tue, Oct 22, 2019

I am thrilled to announce that Forrester Research has named Crayon a “Leader” in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. We believe this designation is...

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Competitor Tiers: How to Break Down Your Competitive Landscape

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Ellie Mirman on Fri, Oct 18, 2019

“Who are your competitors?” is a seemingly simple question that can be surprisingly difficult to answer. Do you answer with your most common competitors from a sales perspective? Or, the leaders in...

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How to Use Product Launch Retrospectives to Improve Your Strategy

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Emily Dumas on Wed, Oct 16, 2019

Product launches require a lot of hard work, planning, and execution when done well. In order to put together a top-notch program and continue to improve on that program, you should always conduct a...

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How Product Marketers Can Make Competitive Intelligence a Priority

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Lauren Kersanske on Fri, Oct 11, 2019

These past couple of months, I’ve had the privilege of speaking at the Product Marketing Community events to talk about how product marketers can leverage competitive insights to drive revenue....

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Product Marketing vs. Product Management: Understanding the Two Roles

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Emily Dumas on Wed, Oct 9, 2019

Product Marketing and Product Management are integral roles in every product-focused organization. Both roles have their own unique responsibilities, but in order for a company to be successful,...

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Why Competitor Battlecards Should Focus on the Entire Sales Funnel

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Ben Cope on Fri, Oct 4, 2019

Competitor battlecards have become a popular tool for enabling sales teams, and with good reason. Competitive analyses are more in-depth than what a salesperson needs when they encounter a...

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How to do a Comprehensive Competitor Analysis [+Free Template]

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Ellie Mirman on Wed, Oct 2, 2019

87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With markets becoming more competitive, ...

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