If you’re looking for new ways to differentiate yourself from your competition, redesigning your website is a solid place to start. When people hear about your brand, they will likely head to your website or even your social media profiles - which will then likely direct them to your site. When they get to your site, you want them to see what you have to offer, front and center. You know that when you offer a product or solution, there are more likely than not, other companies that have similar offerings. When people come to your website, you want them to think of your brand as the best in the industry and choose your offerings over those of your competition.
Designing a website in a competitive industry is a loaded task. You want to make sure you stand out from your competitors when it comes to color, design, imagery, messaging, and CTAs. You also want to ensure that you are meeting the needs of your target customers by highlighting how your solution solves their problems. With so many moving parts going into a differentiated website, let’s take a look at five pairs of rivals to see how they differentiate themselves from their competition through their websites.