The following article was written by George Kuhn. George is the President of Drive Research, a market research company in New York. George has spent 15 years conducting market research and crafting data-driven strategies for brands like Google, Samsung, Yamaha, T-Mobile, and FedEx.
When it comes to market research, it pays to plan. Although many organizations wing it and base their marketing campaigns and company strategy on their gut, the best-performing companies rely on market research and the data gathered to make fact-based decisions.
We’re going to walk you through what market research is, common types of market research, the step-by-step process for research surveys, its importance, and how to get started. It is your ultimate guide to understand what market research is and how your organization can stand to benefit by using it.