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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


3 Qualitative Data Sources You Should Use in Your Win/Loss Analysis

Performing a win/loss analysis is one of the single most valuable things a product marketer can do for their company. It helps sales understand why they are winning (or losing) deals, pushes marketing to refine their messaging and tactics, and informs the strategy of the product team by having them evaluate their roadmap.

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What is a SWOT Analysis? Let’s Start with the Basics

In order to win a market, you need to know where your company stands in the competitive landscape and where you have opportunities to grow. One analysis that can help your business grow is a SWOT analysis. A SWOT analysis allows you to dig into your strengths and weaknesses, and explore the opportunities and threats in your market. A SWOT analysis is not only great for business strategy, but it’s a robust competitive intelligence tool.

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7 Key Sales Enablement Metrics You Should be Tracking

Sales enablement is an essential strategy within every successful organization. Sales enablement is the process of ensuring that your sales team is armed with beneficial tools and resources to help them succeed at their job. But, the act of just building these sales enablement tools and sharing them with your sales team isn’t the end of the process. You need to know how well your sales enablement tools are performing so that you know how to improve or change your strategy. Not sure how you can measure that? Here are seven key sales enablement metrics that you should be tracking.

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Bring It All Together: Creating a Centralized Competitive Database

All too frequently competitive information resides in many homes. The process of collecting competitive intelligence can be messy since the data lives in disparate documents, folders, bookmarks, heads, paper, and other places. Not only is maintaining the mental map itself burdensome, but we have less than optimal visibility across those sources, reducing our ability to synthesize actionable knowledge — all the more so when the raw data is constantly changing. That's why creating a (mostly single-stop) home is key to maintaining your intel and generating ongoing analyses of your competition and market.

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