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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


Trends from the Top 1,000 Landing Pages [New Data]

Landing pages are a critical component of any marketer's strategy. They represent a tipping point, the point of conversion where a prospect becomes a lead or a lead becomes a user. An improvement to a landing page can drive significant, tangible business results.

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What to Include in a Competitor Analysis [+Free Template]

A competitor analysis is a lot more than a feature comparison sheet. In fact, some competitive intelligence specialists will say to cover product features last, and instead focus on areas like finances, positioning, or campaigns. Ultimately, the most powerful competitor analysis provides a complete view across many aspects of the competitive landscape, including where each company compares to the other on various dimensions.

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Lessons from the Top 100 People Pages on Marketing Your Company Culture

A marketer's role is not just to promote the company's product, but also promote the company's team. After all, it's the employees who build the product, bring in new business, and work with customers day after day. A company can't be successful without a great team behind it, so it's critical to attract and retain great talent.

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Top Landing Page Colors of 2016

This is a guest post submitted by a member of the Crayon community. Thank you! 

Crayon has a database of more than 100,000 landing pages that range from university websites to personal blogs to marketing lead capture pages. Our platform has an extensive library that offers a plethora of design ideas. This post is the first in a series analyzing the most popular landing pages of 2016 based on votes & saves by Crayon users. This first post focuses on color. 

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