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Crayon Competitive Intelligence Blog

Tips for Executing Your First Product Launch: PMM Leaders Weigh In

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Emily Dumas on Fri, Aug 30, 2019

Today’s the day - you’re planning your first product launch! So, where do you start? There are many variables required for product launch success. There are important steps pre, during, and post-launch that will help you nail your first product launch. 

Your first product launch may seem daunting at first, but there are ways to ensure everything goes smoothly. Consider these seven pieces of advice from product marketing experts as you tackle your first big launch. 

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The Secret to Product Launch Success: 12 KPIs You Should Be Tracking

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Ellie Mirman on Thu, Aug 29, 2019

According to Harvard Business School, of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example,

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The Role of Market Research in Your Product Strategy

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Emily Dumas on Tue, Aug 27, 2019

Market research involves a process of collecting, analyzing, and interpreting data about a target market. This market may include consumers, products, competitors, or an industry at large. The reason...

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How to Do a Competitor Messaging Analysis

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Ellie Mirman on Fri, Aug 23, 2019

How you communicate your company’s unique solutions to the market is critical to attract and engage potential buyers. Great messaging requires both a deep understanding of your target personas as...

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How to Prepare Your Sales Team to Win More Competitive Deals

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Ben Cope on Thu, Aug 22, 2019

Receiving an inbound demo request is often the best part of a salesperson’s day. Learning that the evaluation is going to be competitive in nature can be less exciting. Sales teams in competitive...

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Product Marketing Spotlight Series: Cody Bernard

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Emily Dumas on Tue, Aug 20, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Messaging vs. Positioning: Defining These Go-to-Market Staples

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Emily Dumas on Fri, Aug 16, 2019

If you have ever found yourself instantly drawn to a particular product, it is probably due to a highly effective campaign from the company’s marketing team. That campaign began with an internal...

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6 Companies With Brand Messaging That Stands Out in the Market

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Emily Dumas on Thu, Aug 15, 2019

What constitutes effective brand messaging? Why do some brands stand out more than others in their market?

Advertising legend David Ogilvy long ago offered this piece of advice regarding messaging:...

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Product Marketing Spotlight Series: Brianne Kimmel

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Emily Dumas on Tue, Aug 13, 2019

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this...

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Market Research Defined and How to Get Started

Guest Blogger on Fri, Aug 9, 2019

The following article was written by George Kuhn. George is the President of Drive Research, a market research company in New York. George has spent 15 years conducting market research and crafting...

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