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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


How to Conduct and Leverage a SWOT Analysis [+ Free Template]

Giving your company a competitive advantage requires ongoing assessment and strategic planning. One way to evaluate your company's performance is through SWOT analysis. A SWOT analysis includes gathering accurate, fact-based data that gives you an overview of your company's strengths, weaknesses, opportunities, and threats, that affect your business performance.

A SWOT analysis is definitive because it’s based on actual data and not conjecture. For this reason, you should use a SWOT analysis as a guide for refining your current strategy or adopting a new approach. Let’s dive in and take a look at how to conduct a SWOT analysis and how you can leverage it for your business.

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Product Marketing Spotlight Series: Alex Kevork

Alex KevorkCrayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of Product Marketing Spotlight Series, we shine the light on Alex Kevork, Vice President, Employer Integrated Segment & Product Marketing Strategy at Monster.

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37 Great Topics for your Sales Battlecards and Competitor Profiles

Are you feeling in a rut with your competitive intelligence (CI) deliverables? Want some ideas to help you take the content to the next level? Below are some different ways to spice up your battlecards, competitor profiles, and other competitive intelligence content to make them more engaging. Pick and choose the best from this list for your team and business!

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4 Steps for Conducting an Impactful Competitor Analysis

A competitor analysis is the process of identifying and analyzing your competitors and how they compare to you. The challenge with a competitor analysis is that it’s a labor-intensive task that alone, often fails to make a measurable impact on company performance. While your colleagues will likely appreciate your findings when you present them, too often, the meeting will end with no tangible action items based on your analysis, leading to your hard work being wasted.

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