One helpful tool in an effective sales enablement playbook is battlecards, especially for when a prospect is choosing between your product and a competitor’s. All too often, companies make the mistake of filling these battlecards with points that have been collected by word of mouth. For instance, if a salesperson is on a call with a prospect and that prospect mentions something about a competitor, that may be added to the battlecard. But, how can you ensure that it’s an accurate insight, and how can other prospects confirm that you’re giving them unbiased information? Let’s take a look at how to eliminate bias and arm your sales team with the best battlecards.