Review sites are jam-packed with competitive intelligence. Customers complaining about competitors’ products. Customers detailing strengths and weaknesses of each platform. Visibility into when and how competitors respond to customer issues. Direct and public customer feedback, without the outreach.
How do you then turn that intelligence into a tool for sales to win deals? Certainly it’s more than sending the review itself around the office. Here are 5 ways to leverage competitor product reviews to win sales.