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20+ [Mostly] Free Competitive Intelligence Resources to Learn Best Practices

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Competitive intelligence skills need to be honed and sharpened regularly. The field of competitive intelligence changes constantly, with new tactics and strategies popping up and “best practices” losing their effectiveness. The best way to stay ahead of the pack is to be constantly seeking out new learning opportunities.

Fortunately, there are many free resources available for those hoping to learn more about competitive intelligence. We have included sources that lay the groundwork for competitive and strategic intelligence, as well as frequently updated, modern resources to help maintain your edge as a lifelong CI learner. We have included books, organizations, blogs/epubs, online courses, and free CI tools to help you take your CI knowledge to the next level.

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Business Case Template: The Case for Competitive Intelligence

Would you like to be oblivious of your competitors? Of course not, though a world of blissful ignorance can sound appealing. No one wants to be blind-sided or overtaken by a competitor, no matter how big or small they may appear to be. Yet actually making the commitment - in terms of time or money - can be a difficult task, especially if and when it involves getting teammates and managers on board with the decision.

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How to Go Head-to-Head: Great Competitive Comparison Pages

When you’re in a crowded market, it seems like every sales conversation is a competitive one. “How are you different from Product X?” “We already use Product Y. Why would we need your product?” “I hate Product Z. How are you better?”

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What We Can Learn From Our Competitors' Customers

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