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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


Competitive Analysis Requires Benchmarking Your Own Company

Competitive analysis should be an integral part of every business’ strategy. Earlier this year, we conducted a survey and published the 2018 State of Market Intelligence Report to uncover how businesses are analyzing their competitive landscape. It was encouraging to find that 82% of people are tracking their own company alongside their competitors. This may seem like a high percentage, but truthfully, the number should be 100% - every company should be tracking themselves alongside their competition. Let’s take a look at the value tracking yourself can bring to your competitive strategy.

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Should Product Marketing Report Into Marketing or Product?

productmarketing-1.pngProduct Marketing is a function so interconnected with multiple departments that, from company to company, it can even report into different teams altogether. Product Marketing - as its name indicates - is closely connected with both the Product and Marketing organizations. Factors like industry, company culture, and the specific leaders in the organization can play a role in where and how the team is structured. Where is the right fit and why? I turned to Marketing, Product, and C-level executives to get their take.

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Amazon's Job Description Gave Away Strategic Plans -- What Can You Learn About Your Market's Competitive Strategy from Job Posts?


Companies can be plenty secretive about their sales numbers, product roadmaps, and go-to-market strategies, but frequently lay out these details in plain sight: in job descriptions. Last week, Amazon showed us exactly that: a now-deleted job posting revealed a new business line, “Whole Foods Pickup on Prime Now,” a grocery pickup option to complement their recently-launched Whole Foods delivery service. The job description, for a finance manager, noted the role would be responsible for building out “the Whole Foods delivery and pick-up service on the ultra-fast Prime Now app and enable our Prime customers to shop from a set of marquee third party retailers.”

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How to Set Up Free Google Alerts to Monitor Your Competitors

The internet is constantly buzzing with the latest and greatest updates from companies and buyers alike. This makes gathering robust marketing intelligence a bit challenging. How are you supposed to stay on top of everything happening in your industry when new information can be released at any moment? One simple way to keep track is by taking advantage of Google Alerts. With Google Alerts, you can set up email alerts based on specific search terms and preferences, allowing you to get important updates about each of your competitors. Here’s how you use Google Alerts to track your competition.

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