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Intelligence & Inspiration for Marketing, CI, & Strategy Teams


6 Steps to Design a Successful Competitive Intelligence Process

The unfortunate truth is that not everyone is well versed in the process of competitive intelligence. In early 2018, we conducted a survey to gauge how different teams conduct their competitive intelligence process - The 2018 State of Market Intelligence Report. This report is the largest study of best practices and challenges within the competitive intelligence industry. Covering everything from goals, KPIs, and resources - we realized that a lot of companies have a different approach to the competitive intelligence process.

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The Buyer's Journey: What Is It and How to Create Product Marketing Content Aligned to Each Stage

The following post was written by Achmad Chadran, a Product Marketing Specialist with over 17 years of experience working with companies ranging from early-stage startups to Fortune 100 enterprises.

So you’ve decided your old car is on life-support. It’s been a sweet ride, but you’re now shelling out mechanic fees that rival the monthly payments you’d make for a newer model. You start to shop around, but all those options – new vs. used, domestic vs. foreign, and sedan vs. SUV vs. minivan – are overwhelming.

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9 Market Research Tools That Every Analyst Should Explore

Conducting market research likely feels impossible if you don’t have the right market research tools. Finding the right assets that fit your needs can be a battle, especially when there is an endless number of resources available, and even more being released regularly. On top of that, there are new breakthroughs in your market every day. To ensure that you are gathering up-to-date information across your entire market, you want to make sure that you’re utilizing resources that have different objectives such as trend tracking, social media and keyword monitoring, survey capabilities, and audience analysis. Here’s our roundup of some great market research tools that will help you get the most out of your research.  

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Competitive Intelligence Applications for Marketers, Product Managers, & More

When it comes to competitive intelligence, collecting data is a critical, or more importantly, collecting valuable data. There is a mass of constantly changing and increasing data on the internet about movements in every industry, on company websites, social sites, job boards, review sites, and many more. But how do you organize and sort through the data to make it relevant to different teams across an organization? How do you make sure data about website updates goes to digital marketers, competitor blog posts go to content marketers, and roadmap updates are shown to product managers? Each organization needs efficient ways to filter through CI data to spend less time sorting and more time sharing, analyzing, and acting on valuable insights. Here are a few ways to sort the incoming data into sharable and organizable pieces.

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